• by Tanya Gazdik , March 7, 2024

Caesars Entertainment and the National Hockey League are renewing their U.S. partnership.

The new, multiyear partnership extension retains Caesars’ status as a sports betting and gaming partner of the NHL.

New to the deal, Caesars Digital will be provided with access to league-owned intellectual property to build and promote NHL-branded iCasino games for its online casino platforms in North America, including the recently launched Caesars Palace Online Casino.

The partnership extension includes team-inspired casino games across Caesars Digital iGaming platforms and exclusive experiences for Caesars Rewards members.

Every wager placed rewards the bettor with tier credits for status and reward credits that can be used to unlock Caesars Rewards experiences and discounted getaways at Caesars Entertainment destinations across the United States and Canada.

This renewed agreement also provides access to VIP experiences for members of the entertainment company’s customer loyalty program, Caesars Rewards, and opportunities for visibility for Caesars Sportsbook and Caesars Rewards on national NHL broadcasts of Stanley Cup Playoff games in select Caesars markets. 

Additionally, Caesars can continue to use NHL team logos and imagery on the Caesars Sportsbook app and access to League Alumni and the Stanley Cup for appearances. 

"With the defending Stanley Cup Champions residing in our home city of Las Vegas, we have a front-row seat to the excitement and passion that the NHL provides,” said Eric Hession, president of Caesars Digital, in a release. 

The  partnership extension continues efforts to build on that, he says.