Due to continued pressure on the legacy national TV advertising market, Comscore says that for the current first-quarter period it “anticipate[s] our national TV revenue will continue to be impacted by the linear ad spend pressure that major networks are experiencing.”

During its Wednesday earnings call, the media-measurement company also said that ”demand for custom digital products will continue to be unpredictable due to the macroeconomic environment.”

Comscore expects lower first-quarter 2024 revenue versus the year-ago period.

Fourth-quarter 2023 revenue slipped 3% to $95.1 million, due to lower renewals for its national TV measurement product -- missing on its revenue guidance for the period.

Full-year 2023 revenues slipped 1% to $371.3 million, with a wider yearly net loss of $79.4 million (compared to $66.6 million in 2022)  due to a one time non-cash goodwill impairment charge.

After-market trading of Comscore stock was down 3% to $18.36. 

The company expects better news for the second half of 2024 with a stronger revenue improvement, with guidance for its full-year 2024 revenue to be between $375 million and $390 million.

This will come from local TV gains in its cross-platform solutions product and from digital ad solutions including its Activation and Comscore Campaign Ratings (CCR) products.