• by Tanya Gazdik , March 14, 2024

Meghan, the Duchess of Sussex, is launching a new brand.

Her new Instagram page, titled American Riviera Orchard, displays a  logo with the word "Montecito" written beneath it, according to NBC News. 

Meghan and Prince Harry have established their post-royal life home base in Montecito, California, where they live with their two children. 

It marks her return to Instagram after deleting her social media accounts in 2018 ahead of her marriage to Prince Harry.

The Instagram bio reads, “By Meghan, the Duchess of Sussex.” The page links to a website of the same name as the Instagram handle, though the website is as bare as the social media page itself, according to NBC News. 

“In a post shared to the brand’s Instagram Story, a video showed the 42-year-old duchess picking flowers and cooking in a kitchen, set to ‘I Wish You Love’ by Nancy Wilson,” according to theIndependent. 

A trademark application filed on Feb. 2 with the United States Patent and Trademark Office offers some clues.

“The goods and services listed included tableware, cookbooks, textiles, as well as edible items like jellies, marmalades and fruit preserves,” according toVogue. 

Rumors began swirling late last year that the Duchess was looking to revive her old lifestyle blog, The Tig.

“Before she married Prince Harry, Markle actively published recipes, travel guides, and more on the site,” according to Vogue.  

“Tig” was short for her favorite wine, “Tignanello.” She also posted frequently on The Tig’s social media account. 

“However, after her engagement in 2017, she shut the site down,” per Vogue. “Due to the name alone—American Riviera is the glamorous nickname for the California Central Coast where Meghan resides, whereas orchard implies idyllic landscapes blooming with fruit—it seems like Markle is once again getting into the lifestyle space.”