• by Fern Siegel , April 4, 2024

Australian wine brand [yellow tail] has named Isobel as its creative agency for brand strategy and creative for the U.K.

Owned by the Casella Family Brands, the winery was founded in Yedna, Australia, in 1950 and is now run by the sixth generation. In 2001, John Casella created [yellow tail], which sold more than 1 million cases in the U.S. in its first year.

Now, Isobel will partner with [yellow tail] in its next stage of growth in the U.K.

This year, the agency will focus on overall brand positioning, with creative expected in the first quarter of 2025.

Paul Houlding, founder-CEO at Isobel, called [yellow tail] "a fantastic brand that has grown impressively in the UK and around the world. We see huge potential in future growth for the brand, and we are thoroughly looking forward to being part of that journey with the Casella team."

[Yellow tail] was announced as the World’s Most Powerful Wine Brand for the sixth consecutive year in a row (2018, 2019, 2020, 2021, 2022, 2023) by the most recent Vinitrac survey from Wine Intelligence. It measures perceptions representing over 466 million wine drinkers globally.

The [yellow tail] brand is now available in more than 60 countries with a range of varietals. It has also won numerous wine awards.