• by Fern Siegel , April 24, 2024

Miami agency Alma has been selected as City Furniture's strategic and creative lead agency.

This is the client's first external ad agency in a decade. Alma's remit is to create a long-term brand platform, which is expected to launch in June.

The Florida-based company claimed $750 million in 2023 revenue.

Ana Bermudez, senior vice president and managing director at Alma, said: “We're excited to partner with them as they redefine what a quality U.S. furniture brand looks like today. Our team at alma is well-versed on the "new" modern U.S. consumer, who enjoys and relates to many different cultures and trends, but ultimately craves authentic stories, especially when it comes to their home.”

The agency's client work includes Pepsi and Coors Light.