Caitlin Clark Is Likely To Drive Higher WNBA Viewership
- by Robert Williams , April 26, 2024
Caitlin Clark, the University of Iowa basketball star who is one of the greatest college athletes of all time, helped to generate record television audiences for the NCAA women’s March Madness tournament. As a draftee to the WNBA’s Indiana Fever, Clark is credited with changing the economics of women’s sports. …
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