Podcast Ad Growth Decelerates Amid Challenges For Smaller Brands
- by Robert Williams , May 9, 2024
The growth in podcast advertising in 2023 slowed to 5%, the lowest rate in data going back seven years, according to trade group IAB and consulting firm PwC. Brands with smaller media budgets led the slowdown from the healthy 26% rate in 2022.
Lower growth “was due, in large part, …
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