Marketers Say Budgets Have Fallen To Post-Pandemic Low

Marketing executives said their budgets this year are 7.7% of total company revenue, a decline from the 11% average before the pandemic and the lowest since 2021, according to a survey by research firm Gartner. This year’s figure is less than the average of 8.2% since 2020.

The decline comes …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications