by Karlene Lukovitz on Mar 25, 2:00 PM
While some broadcast and cable networks continue to be leery of addressable television, others view it as a logical gateway to "full-blown" programmatic television.
by Karlene Lukovitz on Mar 18, 2:00 PM
Agencies seem apprehensive to test the programmatic TV space just yet, according to Strata's latest forecast, but a considerably more positive picture came through during a BIA/Kelsey Webinar on its status in the local television marketplace last month.
by Karlene Lukovitz on Mar 11, 2:00 PM
Feeling that the industry had been moving at "a glacial pace" on PTV standards, The Global Audience Based Buying Conference (GABBCON) has released a glossary to help standardize industry vocabulary and, now, the first automated linear broadcast cross-device standard (ABCDS)
by Karlene Lukovitz on Mar 4, 2:00 PM
How far has programmatic TV come, how far is it going, and how fast? That seems to depend to a large extent on who's doing the assessing.
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