John Cosley
Member since January 2013Contact John- Director of Global Brand Mktg Microsoft
- LinkedIn: https://www.linkedin.com/in/john-cosley-a104122
- Redmond Washington
- 98052 USA
John Cosley is responsible for Microsoft Search Advertising’s global brand marketing and communications activities, which includes Bing Ads. He has over 18 years of digital marketing experience across a diverse set of industries, including Entertainment, Technology/Software, Advertising, and Creative Services.
Articles by John All articles by John
- Chatbots: A Big Help For Small Businesses in
Search & Performance Marketing Daily on
07/28/2017
Consumers searching for answers that may be posted on sources not available to search engines often turn to phone or email. The repetitive nature of these inquiries offers these businesses an opportunity,
- Why Voice Won't Replace Screen Search in
Search & Performance Marketing Daily on
02/16/2017
There's a lot of talk that companies need to prepare for a world where voice is the primary -- or the only -- way consumers will interact with devices, applications and services. By 2020, Gartner predicts, 30% of Web browsing will be done without a screen.
Comments by John All comments by John
- Why Voice Won't Replace Screen Search
by
John Cosley
(Search & Performance Marketing Daily on
02/16/2017)
Thanks Larry. You do make a good distinction here, that when it comes to task completion not all voice interactions are about search. Commands can be search or non-search related. In this piece I was focusing on those that were search-related (i.e. "I like my Gucci shoes but show me a different style in brown" vs. "reorder my favorite Gucci shoes"). For an agent or assistant to truely fulfill its value prop, it needs to handle both types of requests. A good clarification I could have included.
- Banner Blindness: 60% Can't Remember The Last Display Ad They Saw
by
Laurie Sullivan
(Online Media Daily on
03/18/2013)
Why is this viewed in a vacuum? They should be comparing this to the recall rate for ads in other mediums (magazine, billboard, TV, etc.) It's meaningless without context.
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