TODD WASSERMAN
Todd Wasserman is a staff writer at MediaPost. He is a long-time business journalist who has covered marketing, media and advertising at a variety of publications including Brandweek, Mashable and The Wall Street Journal.Articles by Todd All articles by Todd
- 20-100 Slices Of American Cheese? At BK Thai,That's A 'Real Cheeseburger' in
Marketing Daily on
07/16/2023
Just one example of recent experimentation in the fast-food biz; the Thai BK cheeseburger that can feature up to 100 slices of American cheese.
- Vaseline Tweet Goes Viral in
Marketing Daily on
07/13/2023
Vaseline becomes an out-of-left-field viral sensation for tweet celebrating "slugging": using product to "keep skin's natural oils locked in."
- Following The Threads in
Marketing Daily on
07/12/2023
A new study found Threads is drawing more engagement than Twitter. For brands analyzed on July 7, 87% had more engagement on Threads.
- Crispy Chicken Tacos Return To Taco Bell in
QSR Insider on
07/11/2023
Taco Bell has brought back its Crispy Chicken Tacos for a limited time. The new version replaces taco-shaped puffy bread with a soft tortilla.
- Retail Media Networks Make Changes in
Marketing Daily on
07/10/2023
This summer, Walmart Connect is testing the sale of ads on in-store radio and integrating in-store sampling programs with online offerings.
- Subway Adds Meat Slicers To Its U.S. Locations in
Marketing Daily on
07/07/2023
Subway is calling the move, part of the chain's Eat Fresh Refresh, "one of the most complex changes" it has made. The Eat Fresh Refresh program has driven Subway's ninth consecutive quarter of positive sales.
- Ads Using AI Technology On The Rise in
Marketing Daily on
07/06/2023
AI has come to the ad industry, with the potential to transform advertising as a tool to create concepts and visual effects in ads. Here are a few recent ads using AI technology that stand out.
- Taco Bell Brings Back Its Chalupa Cravings Box in
QSR Insider on
07/05/2023
Taco Bell has brought back its $5 Chalupa Cravings Box, which includes a Chalupa Supreme, Crunchy Taco, Five-Layer Beef Burrito and Cinnamon Twists and a choice of Brisk Dragon Paradise Sparkling Iced tea or any fountain beverage.
- Retailers Offer Special Sales Events For July 4 in
Marketing Daily on
07/03/2023
July 4 is a major holiday for retail sales, with many retailers offering sales events around the holiday. Here are some of the most notable.
- The Fastest Pizza: Domino's Delivers Via Jetpack in
Marketing Daily on
06/30/2023
Domino's Pizza delivered its first pizza via jetpack in the U.K. last week -- at the Glastonbury festival, which featured "Rocketman" Elton John performing.
Comments by Todd All comments by Todd
- By The Numbers: Some Top-Rated Super Bowl Ads
by
Todd Wasserman
(Marketing Daily on
02/15/2023)
It's USA Today's ranking of ads and it's been around since 1989. It's results are determined by a live poll during TV telecasts.
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