Analysts are anticipating a weaker-than-usual holiday selling season. But there is one potential source of selling cheer, especially for tech marketers: the over-65 market.

Nearly 70% of Boomers drink-that's 48 million men and women in the U.S. alone. Not that you'd ever know that because they are rarely featured in most alcohol advertising. For many years, those in the alcoholic beverage industry haven't made a point of engaging drinkers age 50+; but if marketers don't want to leave money on the table, it's time to rethink that.

Katie Couric, now 56, represents her generation of women more than ever. A journalist, wife and mother, she has worn more hats than most men her age, but no more than the average midlife working woman, whether she be a business leader, civic leader, midlife entrepreneur, young widow heading back to work, and/or active empty-nester. As someone who has filled all five of these roles, Couric is the poster child for women over 45.

To me, the most annoying part of being a Baby Boomer is the stereotype that aging has diminished my relevance in today's world. One of the best parts is knowing the stereotype isn't true.

Marketers have to radically change their current mindset about connecting with 50-plus populations. Ten years ago, in the forward of the book Ageless Marketing by the late David Wolfe, Jagdish N. Sheth wrote, "Current demographic mega trends add to the urgency of the need to do so. Developing markets such as North America, Europe, and Japan are characterized by much slower growth and a simultaneous maturing of the population, blurring the gender distinctions, and the rise of feminine values in society and hence the marketplace. More and more consumers are in the more highly evolved later stages of life, which …