As the shopping days before Christmas dwindled down to a precious few, which generation procrastinated the most? According to the blizzard of holiday shopping surveys out there, it was the Boomers.

Let's face it. Psychologist Abraham Maslow never wanted to be a marketer. In his work, "Toward a Psychology of Being," he describes the 13 personality attributes of the self-actualizing person. Often depicted as the top of the pyramid on the Hierarchy of Needs, "Self-actualization" is the realization of one's full potential, with a focus outside of self.

Tens of millions of Americans 45+ are going to buy new houses in the next few years. Are you ready to sell them the new furniture they need?

In our last post, we discussed empathy as the most important ingredient in lasting relationships. We all want to be understood by those who want to sell us something. When we think we are not understood, we erect defenses against those trying to connect with us or try to sell us something.

Not long ago, examples of good mainstream marketing to Boomers were hard to come by. Not so in 2015. From fashion to cars to pet food, brands solicited Boomer business with ads that ran across a variety of media, including TV, magazines and online. These campaigns weren't always placed in media that efficiently reached older consumers - which Millennial decided to run a Boomer-targeted commercial on "The Mindy Project"? - but one step at a time, right?