Steve Jobs once said, "The most powerful person in the world is the storyteller ..." Abraham Lincoln also said, "In order to win a man to your cause, you must first reach his heart, the great high road to his reason."

The term "sharing economy" has become a buzzword over the last few years, as services like Uber, Lyft, Airbnb, Task Rabbit and others have become popular with people of all ages. All of these businesses share a common theme; they connect people directly to services by disrupting an industry that is already in place.

One of my favorite authors and presenters on marketing to women is Marti Barletta. Her publications, presentations and consulting expertise provide the definitive work on marketing to women and Boomer women. If your target is 50 to 70-year-old women, you may want to visit an article I wrote including Marti's thinking on marketing to women in general.