Brands have been copying what has unofficially become the TikTok rule book. Top offenses include paying an influencer to dance with your product.

The lesson from McDonald's "menu hacks": You don't need new ingredients or a ton of R&D to expand your product portfolio.

Technology plus marketer ingenuity offers the speed and relevance necessary to keep pace with the changing dynamic of the consumer marketplace.

Sports continue to serve as an oasis from the stresses of daily life. In a key metric, we now see 91% re-engaging in favorite activities without hesitation.

Marketing tactics to try include social sampling and video reviews.

If you're unfamiliar with employee experience design, think about it as similar to customer experience, but targeting your employees.

When marketing teams feel so busy that they don't have time to think, that's a problem. They're just spinning plates and juggling balls all day.

The notion of subscriptions will continue to evolve and play out in how brands and platforms facilitate a metaverse and the variety of experiences inevitably coming.

Among the tips is a suggestion to schedule thinking time and carve out moments in the day for white space.