by Larissa Faw on Mar 10, 12:00 PM
The new name is Destin-Fort Walton Beach, Florida -- a term locals already use.
by Steve McClellan on Mar 9, 2:13 PM
Ancestry is working with descendants of voting rights pioneers to tell their stories.
by Steve McClellan on Mar 6, 9:46 AM
As part of its pro bono efforts this year agency WongDoody is supporting an important study that’s being undertaken by the University of North Carolina on postpartum depression (PPD). It’s a mood disorder that comedians sometime work into their routines but it’s no laughing matter. PPD is the number one cause of maternal mortality from suicide. The study is looking at the role that genetics may play in the disorder. The university needs 100,000 moms to participate in the study and WD is supporting the recruitment effort with a video and other outreach efforts. Women can visit …
by Larissa Faw on Mar 5, 3:41 PM
A major campaign element will be mircro-targeted messaging in and around concert venues in Phoenix and Houston.
by Steve McClellan on Mar 3, 4:45 PM
The official beer sponsor of the Carnival parades in São Paulo last week was AB InBv beer brand Skol. But revelers who looked hard enough with the help of some geo-targeted mobile hints, could find some Amstel (the Heineken brand) hidden in plain sight thanks to an activation by Wunderman Thompson Brasil. The agency created “hidden fridges” that were strategically placed amidst the parades. People who were near the parades received geolocated posts, inviting them to look for three coolers designed to look like a vase, a public telephone and a park bench. "Brazil's street carnival is hugely diverse in …
by Larissa Faw on Mar 2, 9:27 AM
Up to now Stuffed Puffs marketing has mainly consisted of word-of-mouth and social media. The item debuted on Walmart shelves last May.
by Larissa Faw on Mar 1, 7:39 PM
Initiative kicked off with a 15-second tune-in ad featuring actor Don Cheadle, who serves as a U.S. Open brand ambassador.
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