The search for a cookie replacement comes as about 30% of global web traffic is unaddressable because of cookieless browsers.

It's hard to imagine that just 20 years ago, the only place to watch first-run original scripted series was on one of four broadcast networks …

The 2022 FIFA World Cup will potentially reach 5 billion viewers during the four weeks of soccer matches.

Apps without a privacy policy were more likely to share data with advertisers about mobile users.

About two-thirds of CMOs say the volume of data available to them has become increasingly overwhelming, with 33% citing the rising numbers of channels and …

Findings may indicate that Google provides enough information on its search engine results page (SERP) to satisfy the user.

Slightly fewer marketers are planning for virtual events, while hybrid events hold steady.

More than half of live TV viewers say they like how they can channel-surf and plan for what they're going to watch.

More than half of voters said they're extremely concerned about biased media, but there are differences among people from different political affiliations.

Influencers have more credibility when they demonstrate how well a product works.