by Laurie Sullivan on Oct 16, 11:01 AM
Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing's app for Xbox give advertisers another way to reach out to consumers from the console.
by Laurie Sullivan on Oct 15, 2:01 PM
In a study, 64% of consumers said they're as or more excited about the holidays, 42% said holiday ads should mention COVID-19, 57% want ads to make them happy, and 36% want ads to make them feel inspired.
by Laurie Sullivan on Oct 14, 5:04 PM
"Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, but I own several handles on Twitter such as @travel, @usa, @automotive, kind of like dot-coms, but only on Twitter."
by Laurie Sullivan on Oct 13, 2:42 PM
Capital Markets Analysts believe the impact of COVID-19 will extend into 2021 and "almost certainly solidify the permanent changes in consumer behavior brought about by this pandemic."
by Laurie Sullivan on Oct 12, 2:11 PM
Data suggests that 85% of Americans believe big tech companies spy on them. Now what?
by Laurie Sullivan on Oct 9, 3:08 PM
The study found people were most willing to share health information about mask wearing and many were willing to share health information with health-related organizations to help stop COVID-19, while only health insurance information would be shared by less than 50% of respondents.
by Laurie Sullivan on Oct 8, 2:19 PM
A survey by content marketing company NorthStar on the state of the SEO industry and the cost of bias and diversity, published by Moz, provides a snapshot of SEO professionals' thoughts and feelings.
by Laurie Sullivan on Oct 7, 2:51 PM
AI becomes the foundation to the platform aimed at helping SMBs manage their digital marketing across Microsoft Advertising as well as advertising and social media platforms including Google Ads, Facebook, Twitter, and Instagram.
by Laurie Sullivan on Oct 6, 12:19 PM
The best performance-marketing channels are not always the most obvious, as survey results from Ascend2 on budgets and the most effective channels reveal.
by Laurie Sullivan on Oct 5, 4:41 PM
The Jacquard tag interprets movement and customizes it to the garments and gear. A partnership with Samsonite, announced today, adds two new backpacks to Google's collection of products with the Jacquard Tag.