by Wayne Friedman on Sep 16, 9:00 AM
Cable companies go to war with Maine, fighting a proposed new state law aimed at enshrining a la carte cable TV.
by Wayne Friedman on Sep 13, 9:00 AM
Right now, most media agencies don't ink deals on local TV viewer impressions. Magna Global says it believes it is the first to do so.
by Wayne Friedman on Sep 12, 9:00 AM
If consumers buy an Apple device -- iPhone, MacBook Air or iMac -- they will receive the Apple TV+ service free for a year.
by Wayne Friedman on Sep 11, 9:00 AM
JPMorgan Chase & Co. created the Volfefe Index -- a mash-up of the word volatility and a May 2017 reference to Donald Trump's misspelled word in a tweet -- to follow the impact of presidential tweets.
by Wayne Friedman on Sep 10, 9:00 AM
"Grace and Frankie" is about two older women, played by Jane Fonda and Lily Tomlin, that hit a strong chord with viewers.
by Wayne Friedman on Sep 9, 9:00 AM
Media buying and selling is too slow and cumbersome - and in danger of haunting the business for years.
by Wayne Friedman on Sep 6, 9:00 AM
The FBI may not be concerned with issues on traditional media. But the opportunity might be coming. New automated/programmatic advertising platforms can give all kinds of users/buyers easy access.
by Wayne Friedman on Sep 5, 9:00 AM
Some marketers have been required to disclose list prices of prescription drugs covered by Medicare or Medicaid in TV ads to drive down pricing. Why stop there?
by Wayne Friedman on Sep 4, 12:00 AM
There are 32% fewer pilots now for TV networks than four years ago, Ampere Analysis says. A good guess why: TV networks want to save big bucks.
by Wayne Friedman on Sep 3, 9:00 AM
Trump has said: "Fox is no longer working for us." Brit Hume, Fox News senior political analyst, tweeted: "Fox News isn't supposed to work for you."
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