One quarter of the Gen Z audience is Hispanic, making Spanish-language networks popular for younger consumers.
Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
Broadcast TV also offers a way to reach consumers who can't be reached through streaming platforms that don't carry advertising.
The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said.
A potentially eye-opening move by legacy TV network groups and legacy pay TV distributors revolves around issues for their seemingly much maligned smaller cable TV networks.
The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue.
DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
Consumers are most likely to say that television advertising enhances perceptions of brand quality.
About half of households in India said they own a smart TV, helping to drive growth in CTV ad spending.
Consumers express high loyalty to their default apps or sources.
Cord cutters and cord nevers are pegged to reach 144 million, versus 121 million pay-TV subs, this year, forecasts Insider Intelligence.
Advertisers are recommended to use an omniscreen strategy to reach and interact with holiday shoppers.
Likelihood of switching services in the next year is 12% with streamers, versus 21% with traditional pay-TV services.
An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV.
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
Share of smart TVs used for both streamed and traditionally sourced content is down to 41%, according to ACR data.
Hulu pushed past Amazon Prime Video to be the third-most popular streaming app in October.
AMC will have a rough road into 2024, according to analysts. Following a Q3 decline of 18% in ad revenue to $147 million, UBS Research estimates AMC will tumble 20% to $630 million for full-year 2023.
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FASTs are also 10.6 times more likely than traditional TV to reach light and no TV-viewing households.
TV network groups with 15 to 20 channels might have good reason to be concerned about their next negotiations with legacy pay TV services.
Today, just 56% of those 18-34 have any kind of pay-TV service, vs 83% in 2013. Non-subscribers are a bit more likely to watch FASTs.
YouTube TV is #1 in satisfaction among live streaming services, followed by Hulu + Live TV, according to a J.D. Power survey.
Streaming growth has crowded out the portion of subscribers to more traditional TV services such as cable or satellite.
U.S. syndication programming and advertising continues to show weakness. So where does it go from here?
The most-watched program in July was "Suits," a cable TV show starring Meghan Markle that Netflix started streaming.
Advertising a digital sales event on traditional media may not be as necessary.
Avocados From Mexico is building a brand in a brandless category by leveraging creative disruption on advertising's biggest stage-the Super Bowl. AFM's Associate Director of Brand Marketing &
Strategy, Kelly Burke, gives us a play-by-play of their campaign strategy.
Research from 2022 shows unscripted programming has a greater share of total day time viewed among CBS, ABC, and NBC. Comparatively, unscripted and other non-scripted TV content has a much larger
share of time viewed when it comes to cable TV networks.
More than half of sports fans said streaming provides a better viewing experience of games than cable or broadcast TV.
More than two-thirds (65%) of those 50 to 59, 69% of those 60 to 69, and 63% of those 70 and older who stream said that they actually prefer cheaper, ad-supported services over more expensive ad-free
services.