The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks.
About three quarters of B2B buyers now use AI tools like ChatGPT and Perplexity during research on products and brands.
The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with
stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.
Google's quest to create a universal assistant could be the reason it reportedly restructured the team behind Project Mariner, a research prototype browser extension from Google DeepMind and AI agent
for the Chrome browser that understands multimodal inputs.
Perplexity seems to have abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for enterprises - despite the court ruling it must stop using
its web browser agent to make purchases on behalf of shoppers on Amazon's online marketplace. That's not the case.
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluate, characterize and criticize brands in query results, especially as consumers near point of purchase.
The smartest media strategies will balance automation and humanity, scale and specificity, speed and meaning.
Yahoo today launched its branded AI companion to guide users across its properties - its first version of an AI-powered answer engine. It also formed partnerships with Anthropic and Microsoft.
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
An ecosystem of consumer apps and what seems like billions of interactions daily has given Google an advantage to make its Gemini app the smartest personal assistant. Here's how.
A BrightEdge analysis of informational, consideration and transactional queries revealed patterns showing where the biggest competitive battles are - and it's not where most marketers might expect.
More than 90% of U.S. retail conversions now occur outside the traditional Cyber Five window.
Google's Gemini AI models will now power two agentic agents to help advertisers gain insights and drive improved campaign performance.
Advertisers need to ensure that their products are visible on AI-powered search and shopping platforms.
Three separate reports from PayPal, Deloitte and Measure Protocol show how AI has increasingly become the influencer when consumers are ready to make decisions on how much, where and when they will
spend their dollars.
When people feel genuinely recognized on the screen - and thus in the message - they have more positive thoughts about the ads viewed, according to a recent study. But there is one glaring omission.
The search engine will automatically recognize the type of query the person asks, and provide a response without switching modes to the Ask Brave feature, pulling answers from videos, web pages, and a
variety of products.
BrightEdge's data gives the industry a reality check. Here's why AI search owns the research phase of the purchase process, and why traditional search still owns the conversions.
AI is reshaping browsing behavior and setting new expectations for digital advertising.
The more data SparkToro founder Rand Fishkin gathers, the more he believes the " 'AI vs. Search' narrative is largely made up by media and influencers seeking attention, rather than an accurate
reflection of reality."
Traditional media allocations remained stable, with national and local TV showing little movement, while OOH/DOOH and print also held steady.
Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity's infrastructure and believes he has discovered how content is evaluated and ranked.
As OpenAI released reasoning LLMs on Tuesday, some publishers have once again begun locking down content. WalletHub CEO believes Google went from organizing the world's information to stealing it,
taking a sledgehammer to the contract the open web relied on.
Social and video platforms offer a "cultural and community-driven layer" to search, particularly in categories like beauty, fashion and lifestyle.
AI-driven search is changing the way users find and use online information, and experts are monitoring these shifts to assess the effects on engagement.
Demonetizing the open web could backfire, leaving search results filled with lower-quality content and fewer credible voices.
As AI continues to reshape how people discover brands, evaluate options, and make decisions, data from Yext reveals clear shifts in search behavior across markets and generations.
As long as consumers are willing to share personal information with AI agents, AI from companies like Amazon, Google, Meta, Microsoft, OpenAI and Anthropic will plan their trip, pick out and purchase
wardrobe and automatically tell them how much it will cost to plan and complete the trip.
Google scrapes profit from advertisers through heavy use of hidden search terms, as advertisers continue to see a decline in search query data.
Amplified's study puts a price on media investments that fail to effectively capture consumer attention. Data showed low-performing campaigns would need an additional $198 billion annually, when
measured in active attention and commercial impact, to match the highest-performing campaign categories.