How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little
information on why they were there.
OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
Alphabet and Google CEO Sundar Pichai has announced changes to Google's workplace structure to help the company develop AI products and services faster.
Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers
almost instantly.
Larger companies have been better equipped to harness their advantages in first-party data and technology.
Advertisers try to persuade people to buy products, healthcare providers try to persuade people to make healthier lifestyle changes, and politicians try to persuade people to support their policies
and vote for them. It will become more important as platforms including Google and Microsoft learn how to build persuasiveness into ad models.
NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.
Reddit stock is in high demand. Its IPO is set to debut March 21, but several days ago the FTC opened an inquiry into the company's AI licensing deals like the one it inked with Google.
The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping.
Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down.
Google Ads will update the Unacceptable business practices of the Misrepresentation policy to include the concept of "enticing users," meaning trying to get them to pay money or part with information
by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.
Google has unveiled a new family of open-source AI models called Gemma to take on Meta and others, with models capable of running directly on a developer's laptop or desktop computer.
Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by
2026 is a result of generative AI, according to the data.
State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese and North Korean governments are using AI tools from OpenAI to improve hacking using large
language models, according to a report published Wednesday.
One Super Bowl ad used AI to poke fun of the concept with fake creatures and humans. BodyArmor, the Coca-Cola-owned sports drink, used AI-related lines such as "artificial flavor optimized for victory
times" and "BodyArmor knows there should be nothing artificial, because there's no substitute for real."
The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google.
Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women
respondents believe brand loyalty is a top priority vs. 34% of men.
I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.
An ad campaign launched Monday from Semrush redefines success and shows marketers how to forge a new path to freedom.
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.
Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
OpenAI changed the fine print in its use policy that eliminates text related to the tech for military and war, as a report links Baidu's AI tech to China's military research.
Here's one more reason to say goodbye to tracking browser cookies.
Slack's ad takes the form of musical comedy to highlight the company's latest features focused on streamlining productivity via generative AI, especially with regard to meetings.
Mordy Oberstein, head of the SEO brand at Israeli software company Wix, shared data on social media platforms that had him "literally shaking." Oberstein found misinformation, decay and hatred -- not
only in the U.S., but worldwide.
Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency.