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Search results for "paid search"
- TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.September 24, 2024 Tags: ad campaign, ad performance measurement, ad serving, ad targeting, advertising, artificial intelligence, brands, china, conversion cycle, google, keywords, legal, media buying, paid search, performance marketing, research, search, search marketing, tiktok
- Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,September 18, 2024 Tags: ad campaign, ad performance measurement, advertising, ai, analytics, artificial intelligence, audience measurement, audience targeting, baby boomers, bots, gen x, gen z, google, marketing, media buying, paid search, performance marketing, research, search, strategy
- AI marketing assistant is the fastest-growing job in marketing, with a projected job growth rate of 21%. People rarely search for this job, which pays on average between $46,100 and $68,500 annually.September 11, 2024 Tags: advertising, employment, marketing, media buying, paid media, paid search, research, search, sem, social media
- While advertisers are in a period of rising ad prices, that could change in the second half of the year, according to a report released Wednesday.July 31, 2024 Tags: ad performance measurement, ad spending, advertising, click-through, cpc, impressions, keywords, media buying, paid search, research, retail, search, sponsored content
- Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.June 21, 2024 Tags: ad performance measurement, artificial intelligence, b2c, bing, digital, google, local search, media buying, microsoft, mobile, paid search, performance marketing, programmatic, real-time, research, rtb, search, technology, yahoo
- Did AI turn search into an ask engine looking for a way to monetize advertising? "This myopia is NOT something driven by user need," Scott Jenson, former Google user interface strategist and designer, wrote in a LinkedIn post. Google is in a "stone-cold panic" that they may get left behind.May 20, 2024 Tags: advertising, artificial intelligence, future of media, google, media buying, microsoft, paid media, paid search, research, search, technology
- The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.May 14, 2024 Tags: ad campaign, ai, artificial intelligence, computers, connected tv, generative ai, google, media buying, paid search, real-time, recommendations, research, seo, technology, television, web sites
- Larger companies have been better equipped to harness their advantages in first-party data and technology.
- Advertisers try to persuade people to buy products, healthcare providers try to persuade people to make healthier lifestyle changes, and politicians try to persuade people to support their policies and vote for them. It will become more important as platforms including Google and Microsoft learn how to build persuasiveness into ad models.April 11, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, content moderation, google, language, local search, media buying, paid search, research, search, start-ups
- Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.April 2, 2024 Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
- Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.March 20, 2024 Tags: advertising, artificial intelligence, campaigns, creative, data, google, paid search, policy, privacy, research, search, technology, travel, youtube
- Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by 2026 is a result of generative AI, according to the data.February 19, 2024 Tags: ad campaign, ai, artificial intelligence, content, lead generation, marketing, media buying, paid search, ppc, research, search, seo
- The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google.February 12, 2024 Tags: ad campaign, advertising, campaigns, google, local search, media buying, music, paid search, ratings, research, search, super bowl, television, trends, youtube
- I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.January 30, 2024 Tags: ad buys, ad campaign, analytics, campaigns, digital marketing, forecast, martech, media buying, media measurement, media planning, paid media, paid search, research, retail, search, social media, trends
- A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.January 26, 2024 Tags: ad buys, advertising, affiliate marketing, artificial intelligence, attribution, ecommerce, google, machine learning, mcommerce, media buying, media measurement, paid search, performance marketing, research, search, technology, trends
- An ad campaign launched Monday from Semrush redefines success and shows marketers how to forge a new path to freedom.January 22, 2024 Tags: ad campaign, advertising, analytics, covid-19, keywords, paid search, research, search, seo, start-ups
- The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.January 18, 2024 Tags: ad spending, advertising, connected tv, ctv, data, digital, forecast, marketing, online publishing, paid search, politics, publishing, research, search, trends
- Ad spending on retail media networks nearly tripled on Black Friday.
- A study by Magna Media Trials and Samsung Ads explored Gen Z and Millennials' CTV viewing habits, and suggests search may have a connection with next-generation campaigns.November 5, 2023 Tags: advertising, connected tv, ctv, gen z, google, local search, marketing, media planning, microsoft, millennials, paid search, research, samsung, search, television, tv, viewability
- AI grew up this year, advancing into generative and other types. It is changing search advertising and marketing, TV and other media and how creative is produced and automated. It has become the dominants theme across the industry in earnings calls and reports, and it won't let up anytime soon.October 27, 2023 Tags: ad campaign, ai, amazon, artificial intelligence, creative, earnings, generative ai, google, launch, microsoft, paid search, research, search, technology
- Google will generate $170.87 billion worldwide in net digital ad revenue in 2023 worldwide, Insider Intelligence estimates - up 6.5% vs. last year, giving it a 28.4% share of the worldwide digital ad market and an estimated,organic search share of 90%.October 19, 2023 Tags: advertising, google, government, legal, link building, paid search, policy, politics, research, revenue, search, seo, tiktok, twitter, x
- Analysts at New Street Research have developed a framework to evaluate the impact of the Google Search Generative Experience on search revenue and gross margins.October 12, 2023 Tags: advertising, ai, analytics, artificial intelligence, forecast, generative ai, microsoft, paid search, regulation, research, revenue, search
- Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
- Lucidworks commissioned Forrester Research to build a Total Economic Impact Study that required the research firm to interview customers and create a composite organization with a combination of two or more organizational structures, such as design, manufacturing, and retail.June 29, 2023 Tags: b2b, benefit, cloud computing, digital, ecommerce, enterprise marketing, paid search, performance marketing, recommendations, research, search
- Messages about economic forecasts are mixed and muddled this year. Third-party data and research companies have divergent views on how consumers will spend money. McKinsey & Associates released data in June that suggests "optimism is trending upward, but spending isn't."June 26, 2023 Tags: ad buys, advertising, amazon, amazon prime, apparel, consumer, consumer experience, data, digital, ecommerce, economy, electronics, fashion, forecast, media buying, online publishing, paid search, publishing, research, retail, sales, search
- Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.May 25, 2023 Tags: banks, demographics, finance, financial, financial services, paid search, research, search, seo, trust-based marketing
- Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.May 5, 2023 Tags: ad targeting, advertising, b2b, big data, cpc, ctr, data, display, google, intent, media measurement, paid search, performance marketing, ppc, research
- The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads with improved visuals such as human presence, product images, or prominent logo placement.April 18, 2023 Tags: ad optimization, advertising, automotive, cpg, creative, ctr, digital, display, engagement, food, intent, media, media buying, messaging, mobile, paid search, research, search, yahoo
- Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases from on-site search and a 36% decline in site abandonment after implementing AI-powered site search technology.April 17, 2023 Tags: advertising, algorithms, artificial intelligence, australia, digital, ecommerce, europe, paid search, research, retail, search, uk
- Microsoft has partnered with Roku since 2022. Microsoft's analysis of how CTV increases performance for campaigns shows TV streaming drives an increase in search behavior. Roku TV streaming ads lead to a 9% increase in brand searches per user and an 11% increase in clicks per user.April 13, 2023 Tags: advertising, connected devices, connected tv, ctr, ctv, engagement, media buying, microsoft, native advertising, paid search, performance marketing, research, roku, search, seo
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.