A full 80% of consumers say they want more video from brands, yet only 13% say they actually get it regularly.
The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked.
"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia.
YouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per year, depending on the estimates.
"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits," authors of a new study on digital video and TV advertising say.
Over the last five years, video game adaptations have grown to 272 titles, with 62 in 2024 alone.
U.S. consumers ages 18-29 are using TikTok more than any other social-media platform - overtaking competitors YouTube, Facebook and Instagram for the first time, according to a survey conducted by
Pew Research Center.
A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are making more in-game purchases based on in-game ads - 46%, up from 40%.
"Our goal is to build multimodel general intelligence," Luma AI CEO Amit Jain said, explaining that the company wants to build what comes after text-based large language models to further creativity.
In a new study from Mediaocean, 72% of media and marketing execs said they believe generative AI is "the most important consumer trend," followed by streaming and social media video platforms at 51%.
Gross subscriber additions rose to 52 million in Q1 2025 - up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.
The more an AI model thinks, the more carbon it emits, a research study finds, and reasoning models can produce 50 times more emissions than concise ones. Large language models use tokens - words or
parts of words - to convert them into a string of numbers processed by the LLM to come up with an answer.
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.
Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local
advertising within three years.
YouTube has a higher valuation than media companies, but it continues to outdo other legacy media businesses with its virtual pay TV provider YouTube TV.
Endless social-media scrolling is reshaping the way brands engage with consumers, a report by marketing agency Somebody Digital finds.
It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of AI and big data and the implications for TV,
video and premium content."
Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.
Market research company Circana is expanding its sales-lift solution for YouTube, intended to give CPG advertisers the ability to measure more ad formats within the social video platform, including
Shorts and In-feed.
ByteDance has developed technology that allows humans to have a conversation with a "socially intelligent agent," based on human traits. The technology is called introverted, intuitive, feeling and
perceiving (INFP). It's an audio-driven head generation framework for dyadic interaction that can make one image talk with a human or talk with another agent.
Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the historical trend of cable TV when it comes to teens and
young adult viewers.
The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential
importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.
The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023,
dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.
A Comcast FreeWheel study shows 78% of viewers say national TV network content on national streaming platforms has higher quality than mobile.
Three-quarters of consumers feel commerce in video ads is more relevant to their purchase process than other ad types, as more look for a seamless experience to combine product discovery with
purchases, according to a study released Tuesday.
Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection,
and more.
Three quarters of buying advertising on connected television apps is automated, or handled programmatically through several kinds of deals.
Advertising will remain a strong growth factor in the global streaming marketplace, but subscriptions will continue to dominate the business for years to come, according to PwC.
Daily usage for nearly all streamers rose for most streamers - including Netflix, Hulu, Paramount+, Max, Peacock and Amazon Prime Video - but Disney+ and Discovery+ slipped.
Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.