"After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. "The company's trajectory has been nothing short of miraculous."
The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
Powerful creative tools such as generative artificial intelligence have led to concerns that video and audio content can be easily manipulated to spread misinformation and propaganda.
OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
Advertisers try to persuade people to buy products, healthcare providers try to persuade people to make healthier lifestyle changes, and politicians try to persuade people to support their policies
and vote for them. It will become more important as platforms including Google and Microsoft learn how to build persuasiveness into ad models.
Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
Google researchers say they have developed a way to integrate generative AI to advance the ability to more accurately forecast weather.
Almost two-thirds of American men said it's acceptable for brands to create ads or content with generative AI, compared with 57% of women.
ChatGPT and DALL-E 3's power to create text and graphics has made the apps the most popular among marketers.
Anthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make the models available in its Vertex AI Model Garden during the
coming weeks. In addition to Google, the company's backers include Salesforce and Amazon.
Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down.
Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by
2026 is a result of generative AI, according to the data.
State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese and North Korean governments are using AI tools from OpenAI to improve hacking using large
language models, according to a report published Wednesday.
In 2023, CEOs scored their CMOs significantly higher across each area of responsibility within marketing, according to Boathouse.
OpenAI changed the fine print in its use policy that eliminates text related to the tech for military and war, as a report links Baidu's AI tech to China's military research.
Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
Over half have integrated generative AI, but most express concern about revealing AI's use to consumers.
Apple has reportedly begun negotiations with major news publishers over permission to use their content as it develops its own generative AI platforms. Contracts would include Conde Nast, NBC News and
IAC, "The New York Times" reported.
The global restrictions will take effect by early 2024 in time for elections in the U.S., India and South Africa. Google said it would use AI more to serve voters and campaigns related to these
elections.
Microsoft said early Monday morning that Sam Altman will lead the company's new in-house AI team after the OpenAI co-founder was ousted from his startup on Friday.
Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer
questions with a "bit of wit" and has a "rebellious streak," the xAI team said.
The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to streamline processes and reshuffle job
responsibilities.
AI grew up this year, advancing into generative and other types. It is changing search advertising and marketing, TV and other media and how creative is produced and automated. It has become the
dominants theme across the industry in earnings calls and reports, and it won't let up anytime soon.
Can generative AI make us better neighbors...and a stronger neighborhood platform? The local connections publisher NextDoor is offering members AI-powered writing tools that nudges them with a
Kindness Reminder to help make the online environment more supportive and positive. Nextdoor's Head of AI and VP of Engineering, Qi He, discusses how the publisher is crafting user-facing tools to
drive better online experiences and what they have learned along the way
Analysts at New Street Research have developed a framework to evaluate the impact of the Google Search Generative Experience on search revenue and gross margins.
Demand for marketing content grew by one and a half times this year, but marketing teams were only able to meet that demand 55% of the time.
As usage of artificial intelligence grows, many marketers want to update their skills to keep pace with technology.
Suspicions may be warranted because of the possible negative consequences of AI on a brand's reputation.
An Adobe study found Gen Z is split on whether they are ready to embrace the technology in the workplace or not, with 48% saying they're prepared for their employer to adopt the technology.
Marketers are constantly told by advertising experts to apply best practice strategies, but if everyone is doing the same, how is anyone going to truly achieve a competitive edge? Can something more
be done with the limited controls still in place as automation continues to grow? Lending Tree's Director of SEM, Yuji Inagaki, shares how his team challenged Google's AI calculations and
decision-making by applying strategies either not recommended (based on speculations) or completely unknown (never been done before.) Hear the insights they uncovered regarding Google's "black box"
pertaining specifically to their business goals and how to take advantage of it.