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Search results for "ai"
- Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how much ground Apple Intelligence needs to make up to reach ChatGPT's level, according to Mark Gurman, Bloomberg columnist.October 21, 2024 Tags: ad campaign, ai, apple, artificial intelligence, branding, brands, chatbots, generative ai, google, microsoft, research, search, technology
- Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on similar projects.October 16, 2024 Tags: ad campaign, ai, amazon, artificial intelligence, data, data management, decarbonization, digital, energy, innovation, media buying, research, sustainability, technology
- Customers expect AI-powered tools to provide instant, accurate responses and anticipate their needs seamlessly.
- Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run with Google Lens visual search results. Google says no action is required from advertisers for their ads to appear as AI Overview ads.. Amazon and Microsoft made similar announcements this week.October 3, 2024 Tags: ad buys, ad campaign, advertising, ai, amazon, artificial intelligence, google, media buying, microsoft, research, search, technology, wearable technology
- New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.October 2, 2024 Tags: ai, android, artificial intelligence, bing, chatbots, consumer experience, digital, google, media measurement, meta, microsoft, mobile, research, search
- Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,September 18, 2024 Tags: ad campaign, ad performance measurement, advertising, ai, analytics, artificial intelligence, audience measurement, audience targeting, baby boomers, bots, gen x, gen z, google, marketing, media buying, paid search, performance marketing, research, search, strategy
- Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.September 3, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, automation, brand image, brand marketing, brands, content, data, digital, generative ai, influencer marketing, media buying, research
- Three quarters of senior executives said they're increasing their investment in Generative AI because of its strong value.
- I thought it would be easy to switch search engines if Google no longer served as the default on my iPhone, but could I accept the switch to Bing like 33% of participants in this recent survey?
- Three quarters of respondents at organizations of different sizes said AI will positively affect brand reputation.
- Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection, and more.August 1, 2024 Tags: ad buys, ad campaign, ad fraud, ad optimization, ad performance measurement, ai, algorithms, artificial intelligence, ctv, gaming, innovation, media buying, microsoft, performance marketing, recommendations, research, video
- Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.July 8, 2024 Tags: ad campaign, advertising, ai, content, content issues, data, generative ai, google, media buying, new products, politics, product listing ad, research, technology
- The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships, services and technology to support campaigns.July 2, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, audio, content, content issues, digital, digital content, generative ai, google, policy, politics, research, search, television, tv
- Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.June 27, 2024 Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
- Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.June 26, 2024 Tags: ad campaign, ai, artificial intelligence, computers, data, digital, language, marketing, media buying, microsoft, research, search, storytelling, technology
- Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday.June 25, 2024 Tags: ad campaign, advertising, agency, ai, generative ai, media buying, research, search
- Google uses the code and reasoning capabilities of LLMs to replicate human behavior and identify and demonstrate security vulnerabilities. The "Naptime" name refers to software engineers being allowed to take naps while the software helped to solve problems.June 24, 2024 Tags: ad campaign, ad performance measurement, ai, artificial intelligence, cyber security, fake news, generative ai, internet security, language, performance marketing, phishing, research, technology
- DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.June 17, 2024 Tags: ad campaign, ad fraud, ai, bots, cannes, click fraud, connected tv, generative ai, media buying, online fraud, performance marketing, research, search, streaming
- With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.June 5, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, budgets, cannes, linkedin, media buying, microsoft, online publishing, publishing, research, search, video
- Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.June 4, 2024 Tags: ad campaign, ai, artificial intelligence, canada, economy, generative ai, media buying, meta, microsoft, policy, research, search
- "After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. "The company's trajectory has been nothing short of miraculous."May 14, 2024 Tags: ad campaign, ad technology, ai, artificial intelligence, generative ai, research, technology
- The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.May 14, 2024 Tags: ad campaign, ai, artificial intelligence, computers, connected tv, generative ai, google, media buying, paid search, real-time, recommendations, research, seo, technology, television, web sites
- Powerful creative tools such as generative artificial intelligence have led to concerns that video and audio content can be easily manipulated to spread misinformation and propaganda.
- OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.May 8, 2024 Tags: ad campaign, ad targeting, advertising, ai, artificial intelligence, chatbots, generative ai, google, marketing, media buying, research, search
- Advertisers try to persuade people to buy products, healthcare providers try to persuade people to make healthier lifestyle changes, and politicians try to persuade people to support their policies and vote for them. It will become more important as platforms including Google and Microsoft learn how to build persuasiveness into ad models.April 11, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, content moderation, google, language, local search, media buying, paid search, research, search, start-ups
- Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.April 2, 2024 Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
- Google researchers say they have developed a way to integrate generative AI to advance the ability to more accurately forecast weather.April 1, 2024 Tags: ad campaign, ad targeting, ai, analytics, artificial intelligence, data, forecast, generative ai, research, science, weather
- Almost two-thirds of American men said it's acceptable for brands to create ads or content with generative AI, compared with 57% of women.
- ChatGPT and DALL-E 3's power to create text and graphics has made the apps the most popular among marketers.
- Anthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make the models available in its Vertex AI Model Garden during the coming weeks. In addition to Google, the company's backers include Salesforce and Amazon.March 4, 2024 Tags: ad campaign, ai, amazon, artificial intelligence, chatbots, digital, generative ai, google, machine learning, media buying, r&d, research, technology, tools
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.