Search results for "generative ai"

• ChatGPT Makes Up A Word, AI Expert Tells Marissa Mayer To Embrace It
  Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how much ground Apple Intelligence needs to make up to reach ChatGPT's level, according to Mark Gurman, Bloomberg columnist.
  October 21, 2024  Tags: ad campaign, ai, apple, artificial intelligence, branding, brands, chatbots, generative ai, google, microsoft, research, search, technology
• Consumers Seek Empowerment From AI-Powered Experiences
  Customers expect AI-powered tools to provide instant, accurate responses and anticipate their needs seamlessly.
  October 4, 2024  Tags: ai, cmmr, consumer experience, generative ai
• Google Smothers AI Hallucinations With Real-World Data
  Google researchers think they have found a way to reduce hallucination caused by large language models powering today's generative AI technologies.
  September 13, 2024  Tags: artificial intelligence, data, generative ai, google, language, research, search, technology
• AI Simulates How Consumers Will Respond Before Ads Run
  Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
  September 3, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, automation, brand image, brand marketing, brands, content, data, digital, generative ai, influencer marketing, media buying, research
• Why GenAI: Most Marketers See Benefits, But Face Issues
  Email copy is the second-most used function of generative AI, Skyword reports.
  August 28, 2024  Tags: artificial intelligence, creative, email, generative ai, marketing, research
• Digitas And Vox Media: Is What You're Seeing Real?
  Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe GAI erodes creative and makes everything the same.
  August 26, 2024  Tags: advertising, artificial intelligence, content, creative, generative ai, research, social media
• New Ethics Guidelines Outline Best Practices For Marketers
  The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
  July 26, 2024  Tags: advertising, agency, ana, artificial intelligence, children, consumer experience, corporate ethics, corporate responsibility, diversity, gay/lesbian, generative ai, inclusivity, marketing, metrics, privacy, recommendations, regulation, research, technology
• Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
  Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.
  July 8, 2024  Tags: ad campaign, advertising, ai, content, content issues, data, generative ai, google, media buying, new products, politics, product listing ad, research, technology
• New Google Settings For Disclosing Digitally Altered Political Ads
  The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships, services and technology to support campaigns.
  July 2, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, audio, content, content issues, digital, digital content, generative ai, google, policy, politics, research, search, television, tv
• AI-Infused Search Challenges Accuracy, Trust, Page Load Times
  Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday.
  June 25, 2024  Tags: ad campaign, advertising, agency, ai, generative ai, media buying, research, search
• Google Software Engineers Can Take A Nap While Software Solves Problems
  Google uses the code and reasoning capabilities of LLMs to replicate human behavior and identify and demonstrate security vulnerabilities. The "Naptime" name refers to software engineers being allowed to take naps while the software helped to solve problems.
  June 24, 2024  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, cyber security, fake news, generative ai, internet security, language, performance marketing, phishing, research, technology
• DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
  DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.
  June 17, 2024  Tags: ad campaign, ad fraud, ai, bots, cannes, click fraud, connected tv, generative ai, media buying, online fraud, performance marketing, research, search, streaming
• Microsoft Estimates GAI Can Add $187B To Canadian Economy By 2030
  Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.
  June 4, 2024  Tags: ad campaign, ai, artificial intelligence, canada, economy, generative ai, media buying, meta, microsoft, policy, research, search
• Generative AI Spurs Consumer Interest In Other Technologies
  Half of people surveyed said that since Gen AI has become more mainstream, they are more interested in things like the metaverse and spatial computing.
  June 3, 2024  Tags: cmmr, generative ai, metaverse
• Impact Of AI On Local Search As Seen In The Data
  SOCi analyzed how generative AI tools answers and serves information about local queries. The test of complex searches included follow-up questions for platforms including Google AI Overview, Google Gemini, ChatGPT, Bing Copilot, Perplexity and Meta AI.
  May 21, 2024  Tags: advertising, chatbots, data, generative ai, hyper local, local media, local search, media buying, media measurement, natural language, research, search, tools
• OpenAI Chief Scientist Stepping Down
  "After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. "The company's trajectory has been nothing short of miraculous."
  May 14, 2024  Tags: ad campaign, ad technology, ai, artificial intelligence, generative ai, research, technology
• Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
  The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
  May 14, 2024  Tags: ad campaign, ai, artificial intelligence, computers, connected tv, generative ai, google, media buying, paid search, real-time, recommendations, research, seo, technology, television, web sites
• OpenAI Search, With Microsoft Bing Powering The Service?
  OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
  May 8, 2024  Tags: ad campaign, ad targeting, advertising, ai, artificial intelligence, chatbots, generative ai, google, marketing, media buying, research, search
• Consumers Favor Authentic Imagery Amid Gen-AI Growth
  Consumers want transparency as they lose the ability to discern what's real.
  April 30, 2024  Tags: cmmr, generative ai
• CMO Survey Finds Gen AI Already Has Had A Profound Impact On Marketing
  Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead costs.
  April 24, 2024  Tags: artificial intelligence, cmo, generative ai, marketing, research, tools
• Privacy-Focused Brave Search Launches AI Ask Engine
  Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers almost instantly.
  April 18, 2024  Tags: artificial intelligence, content, generative ai, intent, language, real-time, research, search, technology
• Search Generative Experience As A Complete Alternative To Search
  Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
  April 2, 2024  Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
• Google Advances Weather Forecasts, Citing Generative AI
  Google researchers say they have developed a way to integrate generative AI to advance the ability to more accurately forecast weather.
  April 1, 2024  Tags: ad campaign, ad targeting, ai, analytics, artificial intelligence, data, forecast, generative ai, research, science, weather
• Amazon, Google, Microsoft Infuse AI Startups With Cash
  New Street Research estimates generative AI will represent 21% of Amazon Web Services revenue in 2025. Comparing GAI vs. non-GAI revenue, the analyst firm says cash infusions will pay off in revenue for some of the largest tech companies running ad businesses.
  March 28, 2024  Tags: amazon, artificial intelligence, chatbot, enterprise marketing, funding, generative ai, machine learning, research, revenue, technology
• Creating Text Is Top Way For Marketers To Use Artificial Intelligence
  ChatGPT and DALL-E 3's power to create text and graphics has made the apps the most popular among marketers.
  March 25, 2024  Tags: ai, chatbot, cmmr, generative ai
• Do Advertisers Dream Of Electric Sheep?
  "We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
  March 25, 2024  Tags: analytics, artificial intelligence, content, creative, future of media, generative ai, marketing, media, media buying, media planning, performance marketing, research, strategy, technology, trends
• The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
  3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
  March 22, 2024  Tags: 3-d, ad performance measurement, ad technology, artificial intelligence, automotive, consumer experience, content creators, creative, data, data management, generative ai, media buying, programmatic, r&d, research, storytelling, technology, television, video
• Apple Acquires Another AI Startup
  Apple has acquired more than 32 artificial intelligence (AI) companies since 2010. The latest, earlier this year, is called DarwinAI, a startup focused on making AI systems smaller and faster. Some analysts and execs say Apple has acquired the most AI businesses of any major tech company.
  March 14, 2024  Tags: canada, generative ai, investments, m&a, r&d, research, start-ups, technology
• Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot
  Anthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make the models available in its Vertex AI Model Garden during the coming weeks. In addition to Google, the company's backers include Salesforce and Amazon.
  March 4, 2024  Tags: ad campaign, ai, amazon, artificial intelligence, chatbots, digital, generative ai, google, machine learning, media buying, r&d, research, technology, tools
• Apple Gives Up EV Dream In Favor Of AI
  Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down.
  February 28, 2024  Tags: ad technology, ai, apple, artificial intelligence, automotive, generative ai, media buying, research, search, technology