Search results for "recommendations"

• More Americans Are Using Social Media To Find Their New Car: Report
  A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the automotive buying journey.
  October 2, 2024  Tags: advertising, agency, automotive, content, demographics, digital marketing, facebook, marketing, path to purchase, recommendations, research, reviews, social media, tiktok, word of mouth
• 'Newsweek' Engages Headliner To Help Deliver Podcast Recommendations To Readers
  The magazine will use Headliner's Disco to provide relevant podcasts.
  September 24, 2024  Tags: artificial intelligence, audio, magazines, news, podcasts, publishing, recommendations, research, technology, tools
• What's Behind The Microsoft AI Optimization Framework
  Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection, and more.
  August 1, 2024  Tags: ad buys, ad campaign, ad fraud, ad optimization, ad performance measurement, ai, algorithms, artificial intelligence, ctv, gaming, innovation, media buying, microsoft, performance marketing, recommendations, research, video
• New Ethics Guidelines Outline Best Practices For Marketers
  The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
  July 26, 2024  Tags: advertising, agency, ana, artificial intelligence, children, consumer experience, corporate ethics, corporate responsibility, diversity, gay/lesbian, generative ai, inclusivity, marketing, metrics, privacy, recommendations, regulation, research, technology
• Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
  The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
  May 14, 2024  Tags: ad campaign, ai, artificial intelligence, computers, connected tv, generative ai, google, media buying, paid search, real-time, recommendations, research, seo, technology, television, web sites
• B2B Dare: The Ecommerce Hurdles And Tools For 2024
  Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.
  February 13, 2024  Tags: artificial intelligence, b2b, customer experience, data, data management, ecommerce, email, europe, recommendations, research, uk
• Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
  TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
  August 28, 2023  Tags: ad performance measurement, agency, attribution, consumer, cookie tracking, cookies, cpg, data, demographics, direct response, facebook, gen z, instagram, marketingcpg, messaging, performance marketing, personalization, privacy, recommendations, research, search, social media, tiktok, tracking
• Google DeepMind Testing Personal Life AI Tools
  Google's robotics and AI company DeepMind is testing a new tool that could soon become a "personal life coach" for those seeking answers. Google earlier this year merged its Brain team from Google Research with DeepMind.
  August 18, 2023  Tags: artificial intelligence, chatbots, digital, google, recommendations, regulation, research, robotics, search, technology, tools
• Where Ecommerce Implements Technical SEO/Schema
  Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
  August 1, 2023  Tags: artificial intelligence, automation, campaigns, data, data management, digital, ecommerce, holiday, intent, performance marketing, recommendations, research, search, seo
• Google Maps -- One-Third Of People Don't Trust It
  A survey by user-generated mapping platform Atly suggests an "alarming level of distrust" in Google Maps, mostly based on outdated location-based search and saving methods.
  July 31, 2023  Tags: advertising, content creators, digital, influencer marketing, mapping/navigation, maps, online reviews, recommendations, research, review sites, reviews, search, user-generated, user-generated content, video, web sites
• Search's Influence Demonstrated In Total Economic Impact Study
  Lucidworks commissioned Forrester Research to build a Total Economic Impact Study that required the research firm to interview customers and create a composite organization with a combination of two or more organizational structures, such as design, manufacturing, and retail.
  June 29, 2023  Tags: b2b, benefit, cloud computing, digital, ecommerce, enterprise marketing, paid search, performance marketing, recommendations, research, search
• Senators Reintroduce Bill Requiring Platforms To Share Data With Researchers
  The Platform Accountability and Transparency Act would require large social platforms to share ad libraries, statistics about content moderation, and other data with researchers.
  June 9, 2023  Tags: biometrics, content, content creators, content issues, content sharing, cyber security, data sharing, digital, government, legal, meta, policy, privacy, recommendations, research, social media
• Will Consumers Buy Products Based On Recommendations From ChatGPT?
  As data reveals what people think about ChatGPT, the transformation of search has begun. With changes expected for Google Search and Microsoft Bing, marketers need to know what to expect.
  February 27, 2023  Tags: artificial intelligence, chat, chatbots, recommendations, research, search, seo
• Shoppers Embrace Ecommerce, But Few Buy On The First Pass: Study
  Many consumers visit sites to compare prices or get ideas, Lucidworks reports.
  January 24, 2023  Tags: consumer experience, ecommerce, email, recommendations, research, search, uk
• Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
  There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of inventory and plan to put more items on sale.
  June 29, 2022  Tags: amazon, amazon prime, b2b, b2c, back-to-school, consumer experience, demographics, digital, ecommerce, loyalty, online, personalization, promotion, recommendations, research, retail, search, trends
• Are Emerging Martech Trends Good For Business, Or Just Hype?
  Emerging technologies such as blockchain, AI and IoT platforms -- systems of interrelated computing devices -- are gaining traction in the marketing world. But how effective are they in terms of turning a profit?
  June 15, 2022  Tags: artificial intelligence, augmented reality, blockchain, digital, iot, machine learning, martech, media measurement, mobile, recommendations, research, roi
• Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
  Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase. Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
  May 10, 2022  Tags: advertising, apparel, data, digital, ecommerce, local search, recommendations, research, retail, search, seo, uk, web sites
• Instagram Still Promotes Accounts Linked To Eating Disorders, Group Says
  "Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.
  April 14, 2022  Tags: algorithms, cause-related, content issues, digital, facebook, instagram, kids 6-11, meta, policy, recommendations, research, teens
• Trust In Advertising Rising, Nielsen Data Finds
  Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the proliferation of consumer choice.
  February 22, 2022  Tags: advertising, digital, online reviews, path to purchase, recommendations, research, reviews, search, social media, trust-based marketing
• Email Tops Marketing Uses Of Artificial Intelligence, Study Finds
  Email personalization is the top method, with chatbots now in second place, Persado and Coresight Research report.
  January 31, 2022  Tags: artificial intelligence, digital marketing, email, facial recognition, natural language, recommendations, research, voice activated
• 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
  Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.
  January 26, 2022  Tags: amazon, artificial intelligence, bing, digital, ecommerce, google, machine learning, media buying, path to purchase, recommendations, research, retail, search, web sites
• Personalized Email Offers Aren't A Big Priority For Consumers
  Consumers "don't seem to trust brands" to make product discovery easier, Merkle found in a survey.
  January 17, 2022  Tags: cmmr, consumer, consumer experience, customer experience, customer service, email, recommendations, research, retail, search
• Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
  Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report.
  July 28, 2021  Tags: cmo, data, data management, email, multichannel, personalization, privacy, recommendations, research, rewards
• Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
  To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search on their own digital properties.
  July 27, 2021  Tags: addressable advertising, artificial intelligence, click-through, digital, google, machine learning, recommendations, research, retail, search, seo, shopper marketing, web sites
• Google Sees Consumers Post 67% Of Reviews
  Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or Yelp, had a greater impact due to reviews.
  April 28, 2021  Tags: customer experience, email, facebook, google, online reviews, recommendations, research, review sites, reviews, search, transportation, yelp
• Physical Appearance Impacts Online Reviews, Cornell University Research Finds
  Attractive reviewers have more clout with online recommendations, Cornell University research finds. The studies could have implications for marketers seeking to save people from making superficial judgments.
  September 6, 2019  Tags: digital, online reviews, recommendations, research, search, television