by on Dec 8, 12:00 AM
Cossette Post has been named the agency of record for Horizon Blue Cross Blue Shield of New Jersey.
by on Dec 8, 12:00 AM
Carat North America has won the media planning and buying assignment for Spectrum Brands. The account, to be managed by Carat's Chicago office, includes media planning and buying for national and local broadcast, as well as print media. Spectrum Brands manufactures consumer lawn and garden care and insect control products.
by on Dec 8, 12:00 AM
Wyeth Pharmaceuticals is contacting agencies for sales support and direct marketing duties for its new women's contraceptive.
by on Dec 8, 12:00 AM
Black & Decker is looking for an agency to handle creative and media chores for its $15 million power tools account.
by on Dec 8, 12:00 AM
White Wave, a natural foods manufacturer, has awarded its creative account for its Silk Soy product to Berlin Cameron/Red Cell, New York.
by on Dec 1, 12:00 AM
Nelson Communications, a healthcare marketing communications company, announced that Bertek Pharmaceuticals has assigned its Kristalose crystals brand to the agency. Nelson Communications will develop a promotional campaign consisting of print advertising and other efforts aimed at the medical and trade community.
by on Dec 1, 12:00 AM
ATTIK, San Francisco, has been awarded the national advertising account for Infineon Raceway, a Motorsports speedway. ATTIK will provide creative and production services for a campaign covering NASCAR, American Le Mans, NHRA drag racing, vintage automobile racing and AMA Superbike events using print, radio, and television.
by on Dec 1, 12:00 AM
McDonald's Corp. today announced plans to consolidate its system wide media strategy, planning and buying efforts with OMD Worldwide, a division of Omnicom Group Inc.
by on Dec 1, 12:00 AM
Bacardi USA has consolidated its creative duties with davidandgoliath, Los Angeles.
by on Dec 1, 12:00 AM
Goodby, Silverstein & Partners has been named agency of record for Pony. The Spring/Summer 2004 campaign will be unveiled this month.