by on Jun 25, 3:15 PM
Merkle was selected by the National Jewish Medical and Research Center to develop targeted direct marketing campaigns. Financial details of the three-year contract were not disclosed.
by on Jun 25, 3:15 PM
GSD&M was awarded creative and media duties on the $20 million John Deere account.
by on Jun 25, 3:15 PM
The Foundry Agency was selected by Chick-fil-A to design and build the Chick-Fil-A.com Web site.
by on Jun 25, 3:15 PM
McCann Erickson was awarded creative duties on the $35 million Smith Barney advertising account. The agency bested Young & Rubicam and Gardner Nelson & Partners for the win.
by on Jun 25, 3:15 PM
LEVELTWO Advertising was awarded the Sanyo Energy (U.S.A.) Corporation/eneloop battery account. The agency will be responsible for brand positioning as well as developing an integrated advertising campaign and collateral materials for the company's eneloop rechargeable battery.
by on Jun 25, 3:15 PM
Lightspeed Holdings, a provider of technology services to the financial trading markets and professional traders, selected DCODE to create a rebranding and online marketing campaign. Total spending is valued at $1 million.
by on Jun 25, 3:15 PM
Midas awarded its $40 million media buying and planning account to Starcom, without a review. Carat previously handled the account.
by on Jun 25, 3:15 PM
McKinney, The Richards Group and TM Advertising are the three finalists remaining in contention for creative work on the $10-15 million EDS account. Bartle Bogle Hegarty previously handled the work.
by on Jun 25, 3:15 PM
The VIA Group has been selected by Maidenform as agency of record, following a review. The agency will handle advertising, branding, strategy, research, media planning and buying and interactive development.
by on Jun 25, 3:15 PM
Georgia-Pacific awarded DDB creative duties on its paper towel and toilet paper brands.