Spring O'Brien was named PR agency of record for the Harley-Davidson Museum and Homestay.com. The Harley-Davidson Museum is a 20-acre museum in Milwaukee, open year-round for exhibits, programs, tours and events. Spring O'Brien will position the museum as a travel destination in its own right. Tapped as the North American agency of record for Homestay.com, a global booking accommodation website for travelers, Spring O'Brien will launch the company's first U.S. and Canada media campaign to generate buzz, raise awareness and drive traffic to the site.

VentureFuel, a company that helps new ad technology and emerging media companies partner with relevant brands, joined forces with Be The Machine to enable national brands to advertise through experiential marketing. Be The Machine uses experiential marketing tactics to create consumer experiences for brands like Jeep, CBS and AT&T AdWorks, to name a few. With this partnership, advertisers will have the opportunity to reach target audiences through stunts, custom installations, unique media networks, live events and promotions. "Be The Machine has burst onto the experiential marketing scene with its unique ability to generate creative ideas and actually deliver upon those …

Following a review, Arnold Worldwide was named lead creative agency for Angie's List. Bradley and Montgomery previously handled the account. The company spent $87 million on measured media in 2014, per Kantar Media.

Bob Gold & Associates was tapped to lead publicity efforts for Alliance for Women in Media Southern California Affiliate (AWM SoCal), a nonprofit organization founded in 1952 that helps to empower and fuel professional development of women across the media landscape. AWM SoCal offers membership to individuals in media and entertainment and provides networking events, education programs, community outreach, mentorship and scholarships. "We selected Bob Gold & Associates as our PR agency based on the firm's in-depth understanding and deep experience across the diverse media industry," said Samantha Brown, board president of AWM SoCal. "We are delighted to have Bob …

The United Service Organizations (USO) tapped J. Walter Thompson Atlanta to lead creative for its national brand advertising campaign. The account was won during an RFP, but there was no incumbent agency. The USO hasn't worked with an AOR in a few years; its last AOR was Williams Whittle of DC. The assignment includes support in launching new brand positioning in conjunction with the USO’s 75th anniversary. Campaign elements will include TV, radio, digital, social media, OOH and direct response. "We are proud to be supporting an iconic, American institution in the USO -- one that has been there for …

Following a review that started last fall, Maxus successfully retained Church & Dwight's U.S. media account. Church & Dwight owns brands such as Trojan condoms, Arm & Hammer and OxiClean. The agency has handled the account since 2005.

Eleven was named agency of record for Columbus Foods, makers of salami and deli meats, following a review. There was no incumbent agency on the account. Columbus Foods has no recorded measured media spend in 2015, according to Kantar Media.

Monster, the online job site, named KBS as its global creative agency of record, following a review. BBDO previously handled the account. KBS is charged with working on integrated creative programs that will strengthen Monster's brand from both the job seeker and employer perspectives. "KBS's experience delivering real business results and successfully navigating complex brand environments makes them an ideal fit for Monster as we strengthen and expand our platform for best connecting jobs and people," said Mark Stoever, president and chief operating officer for Monster. "Together we are leveraging our twenty years of insight, expertise and brand recognition to …

SwellShark was named U.S. media agency of record for Virgin Atlantic, following a review managed by ID Comms. OMD previously handled the account. The agency is charged with media strategy, planning, buying and analytics duties to support Virgin Atlantic's "Business is an Adventure" campaign. The business will be led by SwellShark President Mary Perhach, with CEO Nick Pappas leading media strategy. The agency will work alongside Figliulo & Partners which handles creative duties for Virgin Atlantic. "It's difficult to overstate how excited and energized we are to be working with such a venerable brand -- one that has carved out …

Energizer Holdings tapped Camp + King as its agency of record, following a review. TBWA/Chiat/Day previously handled the account. With the selection of a new agency, the brand aims to engage in broader conversations with consumers and build new energy around the Energizer Bunny. The agency will handle traditional and digital work for both Energizer and Eveready brands. "Our strategy at Energizer is driven by our unparalleled knowledge of consumers' wants and needs," said Michelle Atkinson, chief consumer officer at Energizer. "We know what consumers want in their power and lighting products, and we also understand that they expect to …