Rockfon, a subsidiary of Rockwool International and manufacturer of integrated ceiling solutions for the commercial market, hired Eric Mower + Associates Group B2B to launch its brand in North America. EMA will create a brand position, public relations campaign, digital and direct marketing components, sales support materials, and media strategy.

Made Movement was named the agency of record for Fred natural spring water. The agency will produce all creative, targeting a younger, edgier demographic. The campaign will primarily focus on digital, social, and product innovation elements.

VAYA Pharma, a research-based pharmaceutical company, selected Erwin Penland to develop a global brand strategy and platform.

Planit has been selected by the Baltimore Area Acura Dealers Association to develop and execute its Tier 2 strategic marketing campaign for the Baltimore area. The $1 million yearlong campaign, set to launch in April, will mix digital and social media initiatives with traditional broadcast marketing to drive leads to the association’s Maryland-based dealers. RPA previously handled the work.

The Somerset on Grace Bay, a resort on Turks & Caicos beach, selected MP&A Digital & Advertising as its agency of record for North America.

DARCARS Automotive Group, operator of more than 30 auto dealership franchises in the Metro D.C. area, selected RP3 Agency as its agency of record. The agency will handle digital, point-of-sale, radio, print and TV components.

Red Tettemer + Partners was awarded global brand creative duties for Reyka Vodka.

levin|bridge was named agency of record for Harman, a global provider of audio and infotainment solutions.

Martin|Williams Advertising was named agency of record for Wolverine, a manufacturer of footwear and apparel. Martin|Williams will provide strategic marketing and creative services for its work, outdoor, heritage and apparel product lines. Billings were not disclosed.

Following a three-month review, Thermafuse hair care products named BooneOakley as its advertising agency of record. The incumbent, Glint Advertising & Design, Hurst, Texas, did not compete. A budget of $1 million will go to trade print advertising, along with online and traditional direct marketing.