by on Dec 17, 3:45 PM
Intel placed its media buying account, estimated at $98 million, in review. Universal McCann currently handles the account and will defend.
by on Dec 17, 3:45 PM
Heineken USA removed Berlin Cameron United as its agency for its Heineken and Heineken Premium Light brands and tapped Wieden + Kennedy to handle duties on the combined $100 million accounts.
by on Dec 17, 3:45 PM
Sepracor placed creatives duties for its Lunesta brand in review. The $330 million advertising account is handled by McCann Erickson, who will defend.
by on Dec 17, 3:45 PM
Initiative, Havas Media and incumbent Carat are the three remaining agencies competing for U.S. media chores on Hyundai/Kia's $800 million account.
by on Dec 10, 3:45 PM
Marriott International's Eastern Region Marketing & eCommerce team selected Our Man In Havana, New York, to manage various marketing, e-commerce and advertising creative projects. The account, estimated at $1 million, was awarded after a review with several agencies.
by on Dec 10, 3:45 PM
Organic was chosen to develop the strategy for the potential development of Marthapedia, an online offering for Martha Stewart Living Omnimedia. The assignment includes personas, brand architecture, and experience and community strategies.
by on Dec 10, 3:45 PM
ID Media was tapped to manage direct response and promotional media for Round Table Pizza.
by on Dec 10, 3:45 PM
Wicked Smart Marketing was named online media buyer of record for SureFire, a manufacturer of compact illumination tools and tactical equipment.
by on Dec 10, 3:45 PM
LG Electronics consolidated creative chores on its global brand account, valued at $350 million, at Bartle Bogle Hegarty. In addition, MindShare was awarded the global media account.
by on Dec 10, 3:45 PM
Marketing Drive was named agency of record by Pernod Ricard USA for its entire portfolio of wines and champagnes. Marketing Drive's duties will encompass 17 brands including Jacob's Creek, Wyndham Estate and Perrier-Jouët, and will involve approximately 55 programs annually.