by on Jan 19, 3:30 PM
Chrysler shifted creative duties on its $100 million Jeep account back to BBDO Detroit. Cutwater previously handled the account.
by on Jan 19, 3:30 PM
Intel named Venables Bell & Partners as its lead creative agency.
by on Jan 19, 3:30 PM
Home Depot placed its estimated $580 million media account in review. Select Resources is handling the review. Incumbents Initiative, Digitas, Response Mine Interactive and Newspaper Services of America will defend their portions of the account.
by on Jan 19, 3:30 PM
Mercedes-Benz USA named Razorfish as its digital agency of record. The agency will handle strategy and planning, creative services, media planning, analytics and Web site development.
by on Jan 19, 3:30 PM
Denny's tapped Goodby, Silverstein & Partners as creative agency for its $50 million advertising account. Publicis Dallas previously handled the account.
by on Jan 19, 3:30 PM
Chicago-based Health & Disability Advocates named Wirestone as its first advertising agency of record, following a review. Billings are valued at $4 million. The agency will handle media planning, buying and primary research.
by on Jan 19, 3:30 PM
Vitaminwater moved creative chores on its $50 million advertising account from Berlin Cameron United to BBH.
by on Jan 19, 3:30 PM
In an effort to consolidate its oral-care business with one agency, Procter & Gamble moved creative duties on its $200 million Crest account from Saatchi & Saatchi to Publicis Worldwide.
by on Jan 19, 3:30 PM
Burger King tapped LatinWorks to handle creative duties on its $30 million U.S. Hispanic advertising account. Tapestry was awarded media duties. Bromley Communications previously handled both accounts.
by on Jan 19, 3:30 PM
Butler, Shine, Stern & Partners was named lead agency for Chipotle Mexican Grill. DeVito/Verdi previously handled the work.