Alma DDB and OMD were awarded Florida's Tobacco Free Florida anti-smoking project. The agencies will handle creative and media planning and buying.

Denny's has parted ways with its agency, Goodby, Silverstein & Partners.

Zimride, an online rideshare community, named Colle+McVoy as its agency of record. The agency will handle strategic planning, identity design, advertising, media planning, online marketing, social marketing, promotional materials and public relations.

Travelers insurance awarded MediaCom its $100 million media planning and buying accounts, without a review.

Headset manufacturer, Skullcandy selected TrueAction to provide digital marketing solutions for the company's line of lifestyle audio devices and accessories. The agency will handle paid search, comparison shopping, affiliate marketing and online advertising.

Fallon parted ways with Chrysler, following the agency's Cadillac account win. Chrysler placed its $150 million advertising account in review.

Advil placed creative chores on its $80 million advertising account in review. Grey currently handles the work.

The Bank of Easton named Strategis as its agency of record. The account was won without a review and previously handled by Sundin Associates.

Family Dollar Stores selected Bernstein-Rein Advertising as its first agency of record, charged with media planning and buying, account planning, creative, digital and database/analytics duties.

Universal McCann was awarded media planning and buying chores on Ethan Allen's $20 million advertising account. MediaCom previously handled the work.