by Amy Corr on Feb 25, 4:16 PM
Kelliher Samets Volk was named lead agency for Boston-based Mass Save. The Cadmus Group previously handled the account.
by Amy Corr on Feb 25, 4:16 PM
Delaware North Companies selected Dixon Schwabl as agency of record for all marketing communications and promotional initiatives at Kennedy Space Center Visitor Complex, which is operated by Delaware North Companies Parks & Resorts. The agency will handle creative marketing campaigns, promotions, special events, media buys and non-traditional marketing initiatives.
by Amy Corr on Feb 11, 3:49 PM
The Colonial Williamsburg Foundation selected The Martin Agency as its agency of record. This will be Martin’s second time serving as AOR for the city.
by Amy Corr on Feb 11, 3:49 PM
And1 named Catch New York as its agency of record. Catch’s duties include all branding, marketing and media strategy, advertising, creative, digital, mobile, media planning and buying as well as the development of a long-term marketing growth plan for the basketball company.
by Amy Corr on Feb 11, 3:49 PM
Dolphin Mall, a retail value shopping center in Miami, named MGSCOMM as its creative and media agency of record. MGSCOMM will develop multilingual (English, Spanish, Portuguese) communications campaigns that reach local, national and international audiences.
by Amy Corr on Feb 11, 3:49 PM
Sony Computer Entertainment America has named Bartle, Bogle, Hegarty New York as its lead creative agency.
by Amy Corr on Feb 11, 3:49 PM
Boys & Girls Clubs of America has selected CP+B as its agency of record. CP+B will lead all national brand initiatives for the organization pro bono out of its Los Angeles office.
by Amy Corr on Feb 11, 3:49 PM
Haggar Clothing Co. selected The Marketing Zen Group to lead the social media initiatives for its Haggar and LK Life Khaki brands.
by Amy Corr on Feb 11, 3:49 PM
CP+B was named agency of record for The Charles Schwab Corporation. The review, which was handled by Russel Wohlwerth of External View Consulting Group, took several months and initially involved more than 20 firms. The incumbent, Havas (formerly Euro), will continue to support the Active Trader and optionsXpress portions of the business.
by Amy Corr on Feb 4, 1:00 PM
Two by Four added three clients to its roster: BERNINA of America, Bradley Corporation and VF Imagewear.