• by Tobi Elkin  @tobielkin, July 19, 2016

Clypd, an audience-based sales platform for TV advertising, on Tuesday announced the release of Optimize Private Marketplace (PMP), a set of private marketplace sales tools for media companies. 

The tools build on clypd’s existing linear TV private marketplace offering and are designed to help media companies increase their yield and enable audience-focused sales transactions.

New features include the ability to manage the life cycle of ad sales deals, data onboarding, yield-optimized and audience-focused scheduling, and proposal generation.

The Optimize PMP product layers audience and yield optimization on top of traditional TV media sales strategies to improve the way in which media companies transact with their agency and brand partners.

Discovery Communications, ESPN, and Fox Networks Group have been using the clypd platform to get more from their audience data and improvements in workflow automation, according to a release.