• by Steve McClellan  @mp_mcclellan, January 28, 2021

Publicis Groupe has appointed Natalie Lam as Chief Creative Officer, Asia Pacific, Middle East and Africa.

In this newly created role, Lam will have oversight over the creative product as well as managing and activating the creative community across the regions.

She will be based across Hong Kong and Singapore, reporting to Loris Nold, CEO Asia Pacific, Middle East and Africa, Publicis Groupe.

Previously she worked on Nike at R/GA, before joining Ogilvy One as regional creative director out of Shanghai in 2008.

She then served as an executive creative director at McCann before taking on a similar role at Razorfish in the US.

Most recently she was at Google in New York, leading the creative team for Art, Copy & Code. Over the years, she worked on many global brands including Coke, Mercedes, Spotify, Nike and Instagram.