• by Tanya Gazdik , May 2, 2023

For the fifth year, the National Hockey League is continuing its efforts to engage a new generation of fans. 

The league is accepting applications for NHL Power Players, a youth advisory board which brings together young hockey fans, ages 13-17, to help advise the NHL on hockey-related topics important to their generation.

Through Monday, May 22, fans may apply at https://www.nhl.com/fans/power-players to be considered for participation in the program. NHL Power Players alumni from the 2022-23 program are also eligible to apply. 

The NHL will select 25 young hockey fans from across the U.S. and Canada for NHL Power Players, based on creative ideas they want to share with the NHL that relate to their local communities, the sport in general, social media and fan-driven content. 

Candidates go through a multi-step application process with the League to be selected.

The selected advisors will participate in meetings conducted remotely throughout the year (via phone, general internet access and Zoom) to provide impartial suggestions and opinions to the NHL on various topics including marketing of the game, community engagement, events and social media content to help increase fandom among fans 17 and under.

Participants that are selected will serve as an advisor for one season, which will correspond with the 2023-24 NHL season. 

The young advisors have helped the NHL learn more about the interests and behaviors of the next generation of hockey fans, says Heidi Browning, NHL CMO senior executive vice president.

NHL Power Players will have the opportunity to learn about the business side of sports, and develop lasting friendships with fellow youth advisors. They will also have the chance to be featured in NHL marketing, receive exclusive merchandise and invitations to NHL tentpole events.

The new advisors will be announced in advance of the 2023-24 NHL season.