Streamed Programming Grows 'Stickier' Among TV Viewers
- by Robert Williams , August 17, 2023
Streaming services capture new viewers with marquee content, but the strength of their broader library of programming keeps them hooked, data gathered by Samba TV indicates. Such retention is important to marketers in reaching consumers who sign up for video-on-demand services that have commercial breaks.
Netflix and Disney+ in the …
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