July 22 - 25, 2024
sports
NHL Season Kicks Off With New Creative, Sponsorships
- by Tanya Gazdik , October 10, 2023
The National Hockey League and longtime sponsor Mass Mutual are opening the league's 2023-24 season with new creative.
The league is also announcing new top sponsors. Moosehead Breweries, the distributor of Truly Hard Seltzer and Twisted Tea in Canada, has signed a multiyear Canadian partnership.
The NHL spot from Highdive …
