George Simpson

Articles by George All articles by George

• OK, I'm Back -- But Just For One Day in MediaDailyNews on 06/20/2022
  

  About 90% of what you read in most publications in the world is based on press releases. Properly conceived and written, press releases are a cornerstone of journalism.

• Know When To Fold 'Em in MediaDailyNews on 04/01/2021
  

  When I started writing my observations about the ad industry, I was determined to inject a little levity into the business.

• Don't Fight Privacy -- Embrace It in MediaDailyNews on 03/25/2021
  

  With new privacy legislation set to be introduced in Florida, trade associations are fighting back with the usual stupid arguments.

• Where You Get Your News Matters in MediaDailyNews on 03/11/2021
  

  You should never rely on the same sources day in and day out without occasionally going outside your comfort zone.

• The Misuse Of Power In Our Industry Has Got To Stop in MediaDailyNews on 03/04/2021
  

  New York Governor Andrew Cuomo has had a bad week answering sexual harassment claims -- just like others in many other industries.

• Don't Stress Me Out With Your 'Stress' in MediaDailyNews on 02/25/2021
  

  Compare the stress of "self-doubt when deciphering a complex brief" to deciding if you should pull the plug on a patient.

• The Customer Journey To Too Many Discounts in MediaDailyNews on 02/18/2021
  

  I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea.

• Running Away From Your Mind in MediaDailyNews on 02/11/2021
  

  Does running stimulate your best and brightest ideas? I'd say a big "no."

• Does Ad-Supported Cable Ruin Audience Experience? in MediaDailyNews on 02/04/2021
  

  Consumers have learned that the only way to watch ad-supported dramas is to record them, watch them later and skip the commercials pods.

• Your Chance To Create A Super Bowl Ad in MediaDailyNews on 01/28/2021
  

  Recent events make this a perilous year to come up with the usual not-particularly-funny-anyway commercials.

Comments by George All comments by George

• Liberal Arts Matters Now -- More Than Ever -- In An AI Future by Dave Morgan (Media Insider on 01/16/2025)
  

  While I tend to agree, I fear (and see already) that AI will be doing most of the communicating that liberal artists do now. 

• News Content Needs Your Ads by Dave Morgan (Media Insider on 12/19/2024)
  

  Internet (not interest)

• News Content Needs Your Ads by Dave Morgan (Media Insider on 12/19/2024)
  

  Could not agree more, Dave.  Still mulling if the interest is a net-positive or negative. Leaning towards negative. 

• Postmortem Of A Trump Sound Bite by Gord Hotchkiss (Media Insider on 03/19/2024)
  

  I see what you are getting at but think in this case bloodbath was correctly positioned. Trump is using lots of similar language to convince his base that if he doesn't win the country is literally doomed. That anyone still believes this professional liar is the conundrum. G

• AI Will Make Websites And Apps Go Away: Are You Ready? by Dave Morgan (Media Insider on 01/04/2024)
  

  Can AI work without the existing website content to pull information from? 

• No News Is Good News by Gord Hotchkiss (Media Insider on 06/20/2023)
  

  I would argue Frontline and at times - 60 Minutes - are exceptions.

• California Issues Media Agency RFP For $40M Opioid Campaign by Joe Mandese (MediaDailyNews on 10/12/2022)
  

  Knowing what I do about addiction, it will be interesting to see creative that will get attention and make people stop what they can't stop themselves without treatment. 

• ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It by Joe Mandese (MediaDailyNews on 09/07/2022)
  

  Perhaps an example of purpose washing in and of itself.....

• OK, I'm Back -- But Just For One Day by George Simpson (MediaDailyNews on 06/20/2022)
  

  Hey James. Thx for reading. You make a good point I should have: Joe seems to work about 20 hours a day!

• Autocracy Dies In Lightness by Joe Mandese (TVBlog on 04/12/2022)
  

  If only wars were fought with words.....

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