LAURIE PETERSEN

Articles by Laurie All articles by Laurie

• Healthy Turnout For Naturals Industry's Expo West in Marketing Daily on 03/12/2019
  

  Trend report: Healthy fats are back. Kellogg's 40-year-old Morningstar Farms brand portfolio will be completely vegan by 2021,

• How Is Your Customer Experience Evolving? in Marketing Insider: Customer Experience on 04/24/2017
  

  The next decade will bring even more disruption as digital transformation informs it all.

• Is This Marijuana's Branding Breakout Year? in Marketing Daily on 04/20/2017
  

  The suit-filled investors' conference I attended in New York City recently placed a focus on marketing and getting around the "reputational risk" of becoming involved in the cannabis business.

• Marketers Need Cohesion In Understanding Customer Journey in Marketing Insider: Customer Experience on 04/17/2017
  

  Improving the customer experience was the top-ranked priority of more than 14,000 marketers and ecommerce professionals surveyed by Econsultancy for its 2017 Digital Intelligence Briefing, and a key point of differentiation will involve focusing on the Internet of Things (IoT), augmented reality (AR) and virtual reality (VR).

• Beacon Use Gives Retailers An Edge With Shoppers in Marketing Insider: Customer Experience on 04/10/2017
  

  Beacons have sometimes gotten a bad rap but with "always on" consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation.

• 7 Things Omni-Channel Marketers Need To Get Right  in Marketing Insider: Cross-Channel on 04/10/2017
  

  What separates the cross-channel marketers from the omni-channel is the degree of integration for the customer. Here are seven things it's time to get right.

• Omnichannel Experience For All  in Marketing Insider: Customer Experience on 04/03/2017
  

  Ecommerce has taken over so much of the retail landscape. Malls and stores are closing because Amazon is trouncing them. This can drive opportunity for small businesses because a lot of that real estate will be developed and occupied by independents.

• Nike Combines Data With Experts For Personalized Experience in Marketing Insider: Customer Experience on 03/27/2017
  

  If the future of customer experience looks anything like Nike On Demand, we've got a lot to look forward to.

• Creating The Omnicom Omni-Channel Agency For McDonald's in Marketing Insider: Cross-Channel on 03/27/2017
  

  Wendy Clark, CEO of DDB North America, outlined how the agency turned itself inside out for McDonald's when the quick service restaurant chain issued a 4-inch RFP for an omni-channel agency approach.

• How To Turn Customer Surveys Into Sales  in Marketing Insider: Customer Experience on 03/20/2017
  

  Many follow-up customer surveys are just a drag but it doesn't have to be that way. We spoke with Jordy Leiser, CEO of Stella Service, about new ways to look at these tools that go beyond asking people to answer 30 questions.

Comments by Laurie All comments by Laurie

• Long-Time Trade Journalist, Marketing Exec Tameka Kee Joins The ARF's CIMM by Joe Mandese (MediaDailyNews on 01/05/2023)
  

  One of the very best! I'm honored to have mentored her in those early days. 

• Healthy Turnout For Naturals Industry's Expo West by Laurie Petersen (Marketing Daily on 03/12/2019)
  

  Beyond Meat (now served at Carl's Jr.) also launched its Beyond Beef, which was drawing equally large lines to sample. The category is clearly erupting.

• Customer Experience Wish List For 2017 by Laurie Petersen (Marketing Insider: Customer Experience on 01/03/2017)
  

  Thanks, Christina!

• Customer Experience Wish List For 2017 by Laurie Petersen (Marketing Insider: Customer Experience on 01/03/2017)
  

  Thanks for that!

• Customer Experience Wish List For 2017 by Laurie Petersen (Marketing Insider: Customer Experience on 01/03/2017)
  

  Yes, that's a great addition Lori! Goes along with the inability to connect with a human!

• Striking The Right Chord Keeps Shoppers In The Mood by Laurie Petersen (Marketing Insider: Customer Experience on 11/07/2016)
  

  This interview reminded me of when I worked at the Omega Bookstore this past summer. We had a bit of a Music War going on. Younger male store associates sometimes chose to break the repetitive monotony of some recorded CDs we sold by streaming their own playlists. Then a customer complained. Over time I became a proxy for whether music was acceptable because I fit the demographic of the typical Omega Institute customer. Just like Mikey, if Laurie liked it, it must be ok.

• AT&T Deal For Time Warner Faces Skeptical Scrutiny by Thom Forbes (Marketing Daily - Top of the News on 10/24/2016)
  

  So dejavuish. This feels like AOL-Time Warner all over again.

• Gaming Engages Political Supporters Who Give And Give Again by Laurie Petersen (Marketing Insider: Customer Experience on 10/24/2016)
  

  Hi Aimee, How great to see your name! I think those fall in the category of "shoot me now!"

• Airbnb Rep Rides On Specifics And Accuracy by Laurie Petersen (Marketing Insider: Customer Experience on 10/17/2016)
  

  What else do you want to know? Can you add some more perspective from your experience?

• Marriott Rewards Chain Is As Strong As Its Weakest Link by Laurie Petersen (Marketing Insider: Customer Experience on 10/10/2016)
  

  Patricia, Let's explore this some more. Can you share how this experience surpassed that one?

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