Steve Ellwanger

Articles by Steve All articles by Steve

• Ugh, There's People Vomiting -- And It's An Ad? in CPG Insider on 06/02/2023
  

  Can a brand "flaw" also be an attribute to help inform effective advertising and marketing?

• Molson Coors Agrees To $9.5M Settlement Over Vizzy Hard Seltzer Vitamin C Claim in Marketing Daily - Top of the News on 05/31/2023
  

  Suit says claims are "misleading," while the FDA "expressly prohibits vitamin fortification claims on alcoholic beverages," according to Consumer Federation of America.

• Julia Garner, Ashley Simone Hoodwink George Clooney In New Nespresso Campaign in Marketing Daily on 05/31/2023
  

  George Clooney gets taken for a ride -- and has his fancy ride taken from him -- by actresses Simone Ashley and Julia Garner.

• With Brand Refresh, Light + Fit Yogurt Wants Women To Be Fiercely Indulgent in Marketing Daily on 05/30/2023
  

  Brand modernization initiative includes updated packaging and a campaign that encourages women to crave Light + Fit's range of flavors.

• USDA Questioned About 'Wood Milk' Campaign That Mocks Plant-Based Milk in Marketing Daily on 05/30/2023
  

  The makers of the "Wood Milk" campaign, starring Aubrey Plaza, are accused of maligning competitors and attempting to influence government policy.

• Uncorking The Profits In D2C Wine Selling in CPG Insider on 05/26/2023
  

  Among tips offered by Sovos ShipCompliant and D2C platform Commerce7: Use discounted shipping "as a carrot" by offering it once customers hit a certain price or bottle number.

• Litehouse Calls Out The Giant Carrots For National Salad Month in Marketing Daily on 05/24/2023
  

  "Ranch Guy" introduces his giant carrot bestie to salad beer pong, tossing a cherry tomato into a cup of Litehouse Homestyle Ranch.

• Ready-To-Drink Cocktail Sales Still Growing In D2C, Retail Channels in Marketing Daily on 05/24/2023
  

  High Noon (E. & J. Gallo) is the top-selling brand on alcohol ecommerce platform Drizly.

• Stella Artois Pairs Three Actors Plus Rapper For 'World's Most Fascinating Dinner' in Marketing Daily on 05/23/2023
  

  Stella Artois sweepstakes prizes: 15 free dinners in New York City with actors Matt Damon, Zoe Saldana, Jeremy Allen White and rapper Ludacris.

• Amazon One's Age-Verification Feature For Alcohol Purchases Debuts At Coors Field in Marketing Daily on 05/23/2023
  

  "Verifying a customer's age for every alcohol purchase is a known friction point for retailers, bars and breweries," Amazon said in a blog post.

Comments by Steve All comments by Steve

• Obit: Robert Simko, Co-Publisher Of 'The Broadsheet,' Dead At 68 by Ray Schultz (Publishers Daily on 11/27/2022)
  

  I was very fortunate to have written for Adweek from 1988-89. Robert was one of the nicest guys. My heart goes out to his wife and family.

• Thoughts From A Laid Off CBS News Employee: Media Conglomerates Are Killing Journalism by Anna Phillips (Publishers Daily on 09/22/2020)
  

  Excellent Anna. I admire your courage in going public.

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  It's been a pleasure working on the same team Thom. Our journalism careers have intersected twice so who knows what the future will bring.

• Obit: MRI Co-Founder Alain Tessier, Dead At 85 by Joe Mandese (MediaDailyNews on 09/04/2018)
  

  Alain essentially helped me go into business when MRI became one of my first clients in 1997. I am blessed to still represent GfK MRI but Alain was one of a kind and he will be dearly missed. Such a class act.

• Star-Spangled Speaking: Sarah Palin, Unplugged by (Mad Blog on 01/21/2016)
  

  Romans got bread and circuses to distract them. Don't know about the bread but we sure do get circuses.

• FTC Says Native Ads Must Carry Clear Disclosures by Wendy Davis (Daily Online Examiner on 12/22/2015)
  

  Okay, this might be overly simplistic, but if we just went back and called all of them "advertorials" wouldn't the world be safe again? Publishers get revenue, consumers aren't fooled.  Life would proceed as before. 

• What A Great Time To Remind You That Football is Stupid by George Simpson (Online Media Daily on 01/30/2015)
  

  I think you nailed the issue with the "controlled" gladiator. Because there are rules to football, its violent nature--people continually and purposely crashing into each other, and doing so voluntarily--and its attendant consequences can be overlooked in the spirit of the game. If all high school kids were forced to play football and endure the intense physicality, you might have more people in your end zone with this column.

• What Happened in Vegas? by Stan Mack (Real MAD on 01/19/2015)
  

  Wearable drones...

• Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD by Joe Mandese (MediaDailyNews on 12/03/2014)
  

  Can't say enough good things about Stuart. Class act, great guy.

• Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? by (Mad Blog on 11/20/2014)
  

  Barb: Thanks for this review. I will check out the interview with SJP. Watched the first few of Seinfeld's Coffee videos and didn't go back because Jerry would often cackle ceaselessly about things that were not remotely funny. Wonder if I'm the only one who thought that.

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