TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Volkswagen, Kong, VCA Charities Partner To Help Dogs in Marketing Daily on 03/24/2025
  

  Kong and Volkswagen have collaborated on a specially designed, ID. Buzz-inspired dog toy.

• Advisories Regarding U.S. Travel Could Affect Tourism in Marketing Daily - Top of the News on 03/24/2025
  

  All the feel-good ad campaigns by hotels, airlines and tourism organizations fly in the face of news stories about detentions at the U.S. border.

• Taco Bell, KFC, Pizza Hut Embrace AI Drive-Throughs in Marketing Daily - Top of the News on 03/23/2025
  

  But McDonald's ended a pilot AI program last July after customers reported the tool got orders wrong.

• Nissan Gears Up For March Madness in Marketing Daily on 03/23/2025
  

  Besides a full-line spot, the automaker plans to leverage March Madness media to drive mass awareness of the Nissan Murano and Armada.

• MediaPost Names Best In Auto Marketing For 2024 in Drive Time on 03/20/2025
  

  The Automotive Agency of the Year award goes to Johannes Leonardo, the lead agency for Volkswagen of America since 2019.

• Forever 21 Fans Lament Its Demise in Marketing Daily - Top of the News on 03/19/2025
  

  Ultimately, young shoppers simply moved on from the Forever 21 brand, experts said.

• Hill's Addresses Guilty Pet Parents in Marketing Daily on 03/19/2025
  

  The new global creative approach was born from years of research and insights from veterinarians and pet parents, says Hill's Caroline Chulick.

• MLB's Shohei Ohtani Is Big In Japan -- And Everywhere Else in Marketing Daily - Top of the News on 03/18/2025
  

  Ohtani has about 20 active sponsorship deals at any time, like with the Japanese drugmaker Kowa and with New Balance.

• Genesis CMO Revolving Door Continues To Swing in Marketing Daily on 03/17/2025
  

  Amy Marentic joins Genesis with over 25 years of global automotive and mobility experience.

• Four Seasons Cashes In On 'White Lotus' in Marketing Daily - Top of the News on 03/16/2025
  

  What started as Four Seasons properties simply providing backdrops has evolved into a strategic marketing partnership with HBO and Max.

Comments by Tanya All comments by Tanya

• Jeep Wins The Super Bowl by Tanya Gazdik (Drive Time on 02/10/2025)
  

  Thanks for the feedback Bill, I appreciate it. 

• Report From Ukraine by Dave Morgan (Media Insider on 02/20/2025)
  

  Thank you Dave. As someone of Ukrainian heritage, I am distraught over Trump's lies. I am looking for ways to support the people. I'll be in touch with some questions. 

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thanks Laurie. It's been heartbreaking to watch the coverage. 

• Big Brands Backtrack, Fund Inauguration by Tanya Gazdik (Marketing Daily - Top of the News on 12/26/2024)
  

  Thanks for reading and thanks for your comment, Ronald. 

• Will American Women Ever Get A Mandate? Maybe 'Martha' Can Show Us by Barbara Lippert (Mad Blog on 11/07/2024)
  

  Barbara, beatufiul column, thank you.  I watched the Netflix documentary last night and thoroughly enjoyed it. P.S. Don't listen to the trolls, Martha certainly doesn't, and nor do I. Life is too short. 

• Tractor Supply Faces Pushback, Calls For CEO Resignation by Tanya Gazdik (Marketing Daily - Top of the News on 07/03/2024)
  

  Hey Tom, thanks for reading. I'm not sure what you are referencing. I just checked Motley Fool and the TSC common stick price has actually dropped $5 a share since the anti-DEI announcement, $262.53 on July 5 vs. $267.55 on June 27. 

• Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72 by Joe Mandese (MediaDailyNews on 05/20/2024)
  

  Very sad news. John was always one of the "good guys" and went out of his way to help me on many occasions. He will be missed. 

• Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment by Tanya Gazdik (Marketing Daily - Top of the News on 02/29/2024)
  

  Hey again, no problem at all!  I don't disagree with you -- I've been known to eat a bowl of Special K with a banana for dinner out of convenience more than poverty. I think my father invented the "fourth meal"... he would often end the day with a bowl of corn flakes. I only select TOTN items that have a good number of articles written about the subject. If you search for "cereal for dinner" you'll see what I mean. I think his comments just came off as insensitive given he's a high-salaried CEO. 

• Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment by Tanya Gazdik (Marketing Daily - Top of the News on 02/29/2024)
  

  Jim, I'd say it's more than a "few." Just this one social post has 15,547 likes (and climbing) and 800 comments, most negative toward Kellogg's.  https://www.instagram.com/p/C3tqSYANy81/?igsh=ZTc0eXVpbGZvYXZw

• Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment by Tanya Gazdik (Marketing Daily - Top of the News on 02/29/2024)
  

  Hey Jim, thanks for reading. It's in there: “It's landing really well," Pilnick said, showing that 25% of cereal consumption is outside of the "breakfast window" anyway, according to USA Today.

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