TANYA GAZDIK

Articles by Tanya All articles by Tanya

• State Farm Cancels Super Bowl Spot in Marketing Daily - Top of the News on 01/17/2025
  

  The company has been criticized for its decision last year not to renew insurance policies for 72,000 property owners in California.

• GM's CarBravo Offers Toy-Sized Detroit Auto Show Pop-Ups in Marketing Daily on 01/17/2025
  

  CarBravo is blanketing downtown Detroit outside of the Huntington Place Convention Center with 1,000-plus toy-sized pop-up shops.

• Toyota Land Cruiser Holds Up Under Winter Driving in Drive Time on 01/16/2025
  

  There's a reason the Land Cruiser was recently chosen as one of the category winners (4x4 and pick-up) for the Women's Worldwide Car of the Year.

• Buick, Lexus Remain Popular, Despite Not Being 'Green' in Marketing Daily on 01/16/2025
  

  In an analysis of branded search interest and consumer sentiment, Tesla (+23%), Buick (+18%) and Lexus (+16%) were the top growing brands in 2024, according to Kantar.

• American Honda Projects Sales Increase, Increases Fire Donation in Marketing Daily on 01/15/2025
  

  The RSX marks the return of an Acura nameplate that communicates fun-to-drive performance, says American Honda's Lance Woelfer.

• Coors Light Blames Misspelling On Monday in Marketing Daily - Top of the News on 01/16/2025
  

  The apology "has the traits of a viral marketing campaign," according to DesignRush.

• Starbucks Reverses Open-Door Policy in Marketing Daily - Top of the News on 01/14/2025
  

  Liberal access to facilities was put in place after one of the company's biggest-ever PR disasters in 2018.

• Mercedes-Benz Expands Creative Featuring Antonio Banderas To U.S. in Marketing Daily on 01/14/2025
  

  The spot shows how the E-Class adapts to its owner's habits and intuitively guides Banderas to some of this daughter's favorite places.

• Women's Worldwide Car Of The Year, NACTOY Name Best Vehicles in Drive Time on 01/13/2025
  

  The six WWCOTY category winners will go through to the final round of judging to determine the winner of WWCOTY's top award, which will be announced March 6.

• Kia Gears Up For Super Bowl in Marketing Daily on 01/12/2025
  

  The Squares promotion will include the company's full lineup, "so people could win anything from a Carnival to an EV9 to a Sportage, to a Telluride," says Kia's Russell Wager.

Comments by Tanya All comments by Tanya

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thanks Laurie. It's been heartbreaking to watch the coverage. 

• Big Brands Backtrack, Fund Inauguration by Tanya Gazdik (Marketing Daily - Top of the News on 12/26/2024)
  

  Thanks for reading and thanks for your comment, Ronald. 

• Will American Women Ever Get A Mandate? Maybe 'Martha' Can Show Us by Barbara Lippert (Mad Blog on 11/07/2024)
  

  Barbara, beatufiul column, thank you.  I watched the Netflix documentary last night and thoroughly enjoyed it. P.S. Don't listen to the trolls, Martha certainly doesn't, and nor do I. Life is too short. 

• Tractor Supply Faces Pushback, Calls For CEO Resignation by Tanya Gazdik (Marketing Daily - Top of the News on 07/03/2024)
  

  Hey Tom, thanks for reading. I'm not sure what you are referencing. I just checked Motley Fool and the TSC common stick price has actually dropped $5 a share since the anti-DEI announcement, $262.53 on July 5 vs. $267.55 on June 27. 

• Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72 by Joe Mandese (MediaDailyNews on 05/20/2024)
  

  Very sad news. John was always one of the "good guys" and went out of his way to help me on many occasions. He will be missed. 

• Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment by Tanya Gazdik (Marketing Daily - Top of the News on 02/29/2024)
  

  Hey again, no problem at all!  I don't disagree with you -- I've been known to eat a bowl of Special K with a banana for dinner out of convenience more than poverty. I think my father invented the "fourth meal"... he would often end the day with a bowl of corn flakes. I only select TOTN items that have a good number of articles written about the subject. If you search for "cereal for dinner" you'll see what I mean. I think his comments just came off as insensitive given he's a high-salaried CEO. 

• Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment by Tanya Gazdik (Marketing Daily - Top of the News on 02/29/2024)
  

  Jim, I'd say it's more than a "few." Just this one social post has 15,547 likes (and climbing) and 800 comments, most negative toward Kellogg's.  https://www.instagram.com/p/C3tqSYANy81/?igsh=ZTc0eXVpbGZvYXZw

• Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment by Tanya Gazdik (Marketing Daily - Top of the News on 02/29/2024)
  

  Hey Jim, thanks for reading. It's in there: “It's landing really well," Pilnick said, showing that 25% of cereal consumption is outside of the "breakfast window" anyway, according to USA Today.

• Presidents Day More About Sales Than Reflection by Tanya Gazdik (Marketing Daily - Top of the News on 02/18/2024)
  

  Indeed, lol. :)

• Unlike MacArthur's Old Soldier, Jon Stewart Won't Fade Away by Adam Buckman (TVBlog on 01/26/2024)
  

  I haven't watched The Daily Show since he left. I liked Trevor Noah but it just wasn't as compelling. But I'll check out Stewart's return for sure. Smart of Comedy Central. Everyone has bills to pay, right? 

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