TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Allbirds Pivots To Artificial Intelligence in Marketing Daily - Top of the News on 04/16/2026
  

  The sneaker company said "an unnamed investor had agreed to spend $50 million to finance a shift to A.I. infrastructure."

• Genesis House Supports Film Fellowship in Marketing Daily on 04/16/2026
  

  Automaker's NYC cultural hub is partnering with Gotham Film and Media Institute to provide support for three New York City-shot narrative short films.

• Jury Still Out On Jaguar Rebrand, Per Harris Poll in Marketing Daily on 04/15/2026
  

  So far, the data shows a tradeoff: Equity is down in most segments, but parts of the funnel are moving in the right direction.

• Brands Blur Lines Between Ads, Entertainment in Marketing Daily - Top of the News on 04/15/2026
  

  Peloton has tapped "Heated Rivalry" actor Hudson Williams for a campaign that "Glamour " says borders on NSFW, due to his "very short shorts."

• Amazon Autos Broadens Reach, Deepens Inventory in Marketing Daily on 04/14/2026
  

  The company is moving beyond its initial exclusive partnership with Hyundai to include vehicles from Jeep, Chevrolet, Kia, Mazda and Subaru.

• Southwest Airlines Hires First Chief Digital/Marketing Officer in Marketing Daily - Top of the News on 04/14/2026
  

  By unifying the marketing funnel with digital platforms under one leader, Southwest aims to bring reliability to each interaction with the brand.

• Harley-Davidson Creative Features Willie Nelson's Ultimate Road Trip Anthem in Marketing Daily - Top of the News on 04/13/2026
  

  The motorcycle brand revealed a new visual identity in a nod to its heritage that dates back to the company's founding in 1903.

• Former Genesis Diversity Marketer Jumps To Tech Company in Marketing Daily on 04/13/2026
  

  Joz Wang led Genesis Motor America's multicultural marketing and corporate branding efforts before resigning a week ago.

• Test Drive: Buick Enclave Delivers Premium Feel Without Luxury Price in Drive Time on 04/13/2026
  

  It's been just over two years since Buick introduced its "Exceptional by Design" tagline, underscoring a renewed focus on sculptural form and attention to detail.

• Mazda CX-5 Campaign Drives Surge In Attention, Brand Perception in Marketing Daily on 04/12/2026
  

  "Algorithm management across social platforms is critical, and you have to stay ahead of creative fatigue," Mazda's Brad Audet tells "Marketing Daily."

Comments by Tanya All comments by Tanya

• ICE Plans $100M Recruitment Campaign by Tanya Gazdik (Marketing Daily - Top of the News on 12/31/2025)
  

  Thanks for the comment Roger. I was able to run down that information from a November story and have updated my story accordignly. 

• Consumers Optimistic About EVs, Per BMW Group Survey by Tanya Gazdik (Marketing Daily on 06/12/2025)
  

  Hi Wynn, Thanks for reading! Research (from a multitude of sources) shows that most EV owners end up putting in a level 2 home charger. But even with simply a 120 volt household outlet, you could easily add 75 miles of range overnight.  Folks can do that even out of apartment or condo windows with extension cords.

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi again, Jeep has it posted as a Story on Instagram. If you go to their Insta page and click the Jeep profile logo, the post comes right up. Unfortunately there's no way for me to embed it in my story. But it is there! :)

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi Mike, thanks for catching that the link was old. I replaced it with the quote from Stellantis. They have not yet posted about it on Instagram this year, but maybe that's by design, given the current political climate. I have reached out to them again to ask about it.  

• The Whole US-Canada Thing, 'IMHO' by Gord Hotchkiss (Media Insider on 05/06/2025)
  

  Great column, Gord, and I share your pain. As a Detroiter, I'm back and forth across the border with Windsor, Ontario quite frequently and I have a lot of Canadian friends. Our common purpose is saving dogs from high-kill shelters in the southern U.S. and transporting them up to rescue groups in London, Toronto, Ottawa and other parts of Ontario. I crossed with great trepidation a few weeks ago but thankfully everyone in the commercial office (we pay taxes on the dogs -- they are considered "goods") and at my favorite fish and chips joint were very pleasant. I keep telling mysellf "this too shall pass," but it's distressing at the moment to see U.S. relationships with the rest of the world degrade overnight.  

• Jeep Wins The Super Bowl by Tanya Gazdik (Drive Time on 02/10/2025)
  

  Thanks for the feedback Bill, I appreciate it. 

• Report From Ukraine by Dave Morgan (Media Insider on 02/20/2025)
  

  Thank you Dave. As someone of Ukrainian heritage, I am distraught over Trump's lies. I am looking for ways to support the people. I'll be in touch with some questions. 

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thanks Laurie. It's been heartbreaking to watch the coverage. 

• Big Brands Backtrack, Fund Inauguration by Tanya Gazdik (Marketing Daily - Top of the News on 12/26/2024)
  

  Thanks for reading and thanks for your comment, Ronald. 

• Will American Women Ever Get A Mandate? Maybe 'Martha' Can Show Us by Barbara Lippert (Mad Blog on 11/07/2024)
  

  Barbara, beatufiul column, thank you.  I watched the Netflix documentary last night and thoroughly enjoyed it. P.S. Don't listen to the trolls, Martha certainly doesn't, and nor do I. Life is too short. 

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