- 'Built To Suck,' Taking Responsibility in
MediaDailyNews on
03/26/2019
In the following excerpt from his just-published book, "Built to Suck: The Inevitable Demise of the Corporation ... and How to Save It?," consultant and author Joe Jaffe, makes a case for that the
first step in un-sucking modern marketing organizations is in "taking responsibility." Read the excerpt here.
- The Stack in
Online Spin on
01/06/2015
On vacation in Cape Town, my family and I would often place all our phones on a pile in the middle of the table when we visited a restaurant. I dubbed this "The Stack."
- I Give Under Armour's Marketing A Big Fat Z.E.R.O. in
Online Spin on
12/09/2014
Under Armour has received accolades for its marketing, including its campaign "I Will What I Want." To be sure, it's a great campaign, but at the end of the day, it's no better or worse than anything
Nike, Reebok or Adidas have done with their aspirational advertising. Personally, I'm overjoyed that Under Armour is being recognized. In fact, I think the company deserves even more credit than it's
been given, due to five key reasons.
- Why Every Single Brand Needs An App in
Online Spin on
11/25/2014
Well, hello, brand marketers out there. It's time to shut the door in the face of the Grinch who stole your media budget. It's time to celebrate that you made it to the end of the year (albeit with a
few bumps and bruises). Be thankful you survived the umpteenth reorg and restructuring, budget cut, CMO and/or agency firing/hiring.
- The New York Social Media Marathon in
Online Spin on
11/04/2014
On Sunday Nov. 2, I attempted to run my first marathon ever. Of all the marathons I could have selected, it felt fitting that it was my home marathon -- the New York Marathon, arguably one of the
greatest marathons in the world in inarguably the greatest city in the world. I failed. Well, let me clarify. I finished the marathon. Felt great. Sprinted the final mile and completed it with a very
respectable (in my opinion) time of five hours, 11 minutes. Where I failed was in the social media part of the race.
- Nicholas Charles Tyrwhitt Wheeler, The Funnel Flipper in
Online Spin on
10/27/2014
Last week I received a letter from the United Kingdom sent by Nicholas Charles Tyrwhitt Wheeler, the owner of Charles Tyrwhitt, a men's apparel store with its flagship on Jermyn Street, London. The
letter was titled, "Thank You" and if you've read my book, "Flip the Funnel" or even vaguely follow my rants, you would know that these are the two most powerful words in the English language and the
cornerstone of the "A" in A.D.I.A. (Acknowledgment - Dialog - Incentivization - Activation)
- Red Bull Gives You Whinge in
Online Spin on
10/14/2014
Last week, Red Bull, iconic "media company" -- and in its spare time, energy drink manufacturer -- lost a landmark (and borderline insane) lawsuit. It was sued by customers who said they were misled
by the famous slogan: "Red Bull gives you wings."
- Apples, Honey & Racism in
Online Spin on
09/30/2014
Apples, honey and racism. Two of them go together. One does not. Need a hint? I'll give you another set of three words: football (soccer), social media and racism. Two of them go together. One does
not. Can you guess which one?
- Making Mistakes... On Purpose in
Online Spin on
09/16/2014
I was keynoting at a Satmetrix (the Net Promoter People) customer experience conference last week in London -- and over fish 'n chips during lunch, I ended up chatting with one of my fellow keynoters,
Ian Williams (@CustExpMan), about making mistakes. Ian had a rather controversial point of view that organizations should go out of their way to make mistakes ON PURPOSE.
- Earn The Bundle in
Online Spin on
09/02/2014
A month ago, Procter & Gamble announced it would be culling about 90 to 100 of its brands globally, in a restructure that would instead focus on the company's top 70-80 brands. On the surface, the
move makes complete sense. After all, the remaining brands have accounted for 90% of sales and 95% of profit over the past three years. So if I read that correctly (and the math is rather simple),
we're talking about 90-100 brands responsible for 10% of sales and only 5% of profit. If that's the case, one might ask what on earth the company was doing in the first place carrying so much dead
weight relative to the remaining rock stars.
- 30-Second Spots Aren't Dead - We Just Use Them The Wrong Way
by
Cory Treffiletti
(Media Insider on
09/11/2024)
*thesis
- 30-Second Spots Aren't Dead - We Just Use Them The Wrong Way
by
Cory Treffiletti
(Media Insider on
09/11/2024)
Whether you tag me or not, the 30-second spot always comes home to roost :P These in Life after the 30-second spot: "In it's existing form, the 30-second spot is either dead, dying, or has outlived its usefulness."Still true.Seth Godin said, "Advertising is the tax we pay for being unremarkable."I said, "Frequency is the tax we pay for being unmemorable."Reducing the load of ads (most of which are loads of Sh1t) is the first small step...
- The Second Coming Of Joe Jaffe
by
Joe Mandese
(MediaDailyNews on
07/11/2022)
Alpha Collective is not designed to be a shill or booster for Web3. It's designed to help executives make informed decisions about it and not have to go through the same vicious cycle of all the waves that came before it.Euphoric and idealistic boosting is just as bad as ignorant and contrarion skepticism. I'm neutral on outcomes, but I've seen enough to know that sitting on the sidelines and throwing stones is the worst option by far
- The Second Coming Of Joe Jaffe
by
Joe Mandese
(MediaDailyNews on
07/11/2022)
What does that mean?
- The Second Coming Of Joe Jaffe
by
Joe Mandese
(MediaDailyNews on
07/11/2022)
Hello George you old dog! So happy to see your name pop up. I'll fill you in over a 3 Martini Lunch.Also you should come on my show. Send me an e-mail: joejaffe @gmail.com
- Why Change Agents Are Destined To Fail
by
Maarten Albarda
(Online Spin on
11/02/2015)
So what you're saying @malbarda is not so much that change agents are destined to fail...but that they will fail if they are external / brought in from the outside v inside.
- The Stack
by
Joseph Jaffe
(Online Spin on
01/06/2015)
@george - it's Joseph btw :) I think you might be replying to me with the same outrage I expressed! Yes, I did leave the phone on the plane and yes it was my fault. I had just flown 11 1/2 hours and it was 5am. The incompetence I reference revolved around arriving at customer service at 5.40am to be told Lost Property only opened at 6am. Between 6am and 7.30am, by family sat while I heard a) you're the first job of the day, but b) there are 5 jobs before the phone can be retrieved, c) the lost property car wouldn't start because it had iced over (???) and finally d) by the time they arrived at the plane, it had been towed away and locked and would only be reopened later that afternoon, long after we had left. I was disappointed with the apathy, poor communication, bureaucracy and ultimately inability to move quicker. So I hold my right to be outraged, even though I am an incompetent passenger.
- Making Mistakes... On Purpose
by
Joseph Jaffe
(Online Spin on
09/16/2014)
@Kenneth - thanks for your insightful comment. Totally agree that we should not reward mistakes....but at the same time we shouldn't punish them either. The "forced" mistake is really not about a premeditated mistake (which by definition is not a mistake at all), but in effect what you said, "a process that allows for, even assumes mistakes."
- The Price Of Innovation? About $199
by
Joseph Jaffe
(Online Spin on
08/05/2014)
@anne - are you saying that I could have renewed AppleCare on an old phone? I don't think so, but I could be wrong. Why didn't Apple send an e-mail or "notification" to warn me that my AppleCare was expiring and that I could renew? Why can't I roll an existing AppleCare onto a newer device?
- The Price Of Innovation? About $199
by
Joseph Jaffe
(Online Spin on
08/05/2014)
@Tom - brilliant idea; @ Mike - It's called Find my iPhone. I think you missed the point of the article...my blind loyalty aside, this is about Apple creating a 2-year cycle of expectations with their customer, which they surprise and delight when they innovate within, and disappoint when they don't.