by Laurie Sullivan on Dec 28, 12:40 PM
A gap between data analysts crunching the numbers and decision-makers in the field means that companies will need to hire employees to fill a new position called data translator, according to an article published in MIT Sloan Management Review.
by Laurie Sullivan on Dec 21, 4:28 PM
Keeping data in-house rather than sending it to the cloud has advantages, says Marc Gallman, senior manager, big data architecture at Lenovo. One advantage is creating an nontraditional attribution data model that continually proves a positive return on investment.
by Laurie Sullivan on Dec 16, 8:58 AM
Aeropost, which specializes in Latin America and Caribbean ecommerce markets, recently announced its partnership with Quibit to solve some of the challenges related to product shipment, delivery and payment in cross-border ecommerce through data and improving customer experiences.
by Laurie Sullivan on Dec 7, 1:20 PM
Marketers deploy an average of five media and marketing tools, purchase ad space and targeting options from multiple vendors, and buy a variety of ads -- all of which might be too much to get the job done, according to a recent study.
by Laurie Sullivan on Dec 2, 2:01 PM
Consumer holiday shopping trends revealed this week point to an increase in purchases through mobile channels, specifically smartphones. Mobile devices -- smartphones and tablets -- surpassed desktop in terms of visits to Web sites, contributing up to 55%.
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