by Laurie Sullivan on Apr 27, 4:51 PM
According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
by Laurie Sullivan on Apr 20, 5:35 PM
This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
by Laurie Sullivan on Apr 13, 10:58 AM
Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
by Laurie Sullivan on Apr 6, 11:56 AM
Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
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