by Laurie Sullivan on Nov 23, 1:50 PM
Sony wanted to find a way to optimize its PlayStation business through data, so it sponsored Adobe's twice-annual analytics competition to find answers.
by Laurie Sullivan on Nov 16, 4:41 PM
Real-time location data and ad-targeting services brought together some unlikely suitors this week ranging from xAd's acquisition of WeatherBug, to WPP's data alliance with Spotify, and Snapchat's data deal with Foursquare.
by Laurie Sullivan on Nov 9, 3:07 PM
After 40 years of relentless advertising and a variety of slogans and creative advertising campaigns, data tells marketers that the differences between Coke and Pepsi go much further than their distinct flavors.
by Laurie Sullivan on Nov 2, 12:58 PM
Capturing consumer data without using it to personalize messages should become a "cardinal sin" because it alienates existing and potential customers and limits their desire to share more, according to a recent report.
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