Channel One has elevated BETH MAYALL to the newly created position of senior vice president, creative development, from vice president of interactive content.

kirshenbaum bond + partners has promoted JIM ANSTEY to partner, LIME public relations + promotion, a kbp partner company. In this new position, Anstey will continue to manage LIME’s promotions group. Anstey has been with the agency for five years, serving as vice president, brand action director.

KEVIN HEIN has been named regional sales manager, east coast at CNET (B2B brands).

DEBBIE YU has joined the New York Sales office of ABC Radio Networks as account executive. Yu is responsible for the sales efforts for ABC Radio Networks properties in the New York region.

GERRY FRASCIONE, currently president and CEO, BBDO Canada, will take on additional responsibilities as president and CEO, BBDO North America, covering Canada, the U.S., Mexico and Puerto Rico. In addition, JEFF MORDOS has been named chief operating officer, BBDO North America, in addition to his current role as chief operating officer, BBDO New York. Lastly, JEAN-MICHEL GOUDARD, president of BBDO International, is retiring at the end of March.

Initiative has named SEAN MCPADDEN SYMPSON as senior vice president, global account director. In this role, Sympson will oversee account management for Computer Associates. Sympson joined Initiative from MindShare, where he served for five years as partner, international group planning director. In this role he was responsible for developing, coordinating and implementing global media objectives and strategies for accounts in the U.S., Latin America, Asia and Europe.

Did-it Search Marketing has named MICHAEL FORD as senior vice president of sales and marketing.

DOUG TURNER has been promoted to associate publisher of marketing at Stuffmagazine.

TACODA has hired LEE BLICKSTEIN as eastern region sales manager. Blickstein joins TACODA from Coolsavings where he has been a senior account executive.

MarketWatch has named ANGELA MOORE head of MarketWatch’s consumer reporting team, directing coverage of the media, pharmaceuticals, biotech, retail and gaming industries. In addition, CHRIS OLIVER joins MarketWatch from the South China Morning Post, serving as Hong Kong bureau chief.