Lara Horowitz takes on a new role at the company.

Rhoten will be responsible for developing go-to-market strategies for GroundTruth's ad products.

Rogers will be responsible for leading strategy, media and analytics service offerings.

Ad agency Cashmere has named Aki Spicer Chief Strategy Officer, a new position at the culture-focused agency. He will report to Cashmere President & Chief Creative Officer, Ryan Ford.   Spicer joins Cashmere from Leo Burnett/Chicago where as Chief Strategy Officer, he helped update the strategic approach for brand, digital, and data integration. He also introduced innovative forays in AI, Web3, and “Multicultural Intelligence” for brands like Samsung, Kellogg’s, Jim Beam and Bank of America among others. Spicer is currently an Advisor and Jury Chair for the NYFestivals’ AME Awards first-ever Equality category. He also co-chairs the Cultural Collective committee with …

Smith will play a key role in the company's plans to expand globally, including in the U.S. and Europe.

OKRP is adding award-winning firepower to its creative leadership with the hires of Matt McNulty and Ben Pfutzeneuter as group creative directors. The duo was most recently at Leo Burnett where they were the force behind the Grand Prix work for Wingstop at this year’s Cannes Lions Festival. McNulty and Pfutzeneuter are joining OKRP to work on its Burger King account, which the agency won earlier this year. The duo became partners at Leo Burnett two-and-half years ago but had worked together at Goodby Silverstein & Partners before that. In addition to Wingstop, they have created campaigns …

Ardia creates, analyzes, tracks and optimizes paid search marketing campaigns for the agency's clients.

Emily Connelly has been instrumental in driving growth on various global accounts, including Google, United Airlines and Tinder.

Influencer marketing agency Pixly has announced the hiring of Ryan Sheppard, a seasoned marketer and strategist in the influencer space, as its new Senior Partnerships Manager.  The agency specializes in sponsored video content with influencers on platforms like YouTube, TikTok, Instagram and Twitch.  In his new role, Sheppard will execute influencer marketing programs for many of Pixly’s gaming and brand clients, including Opera Software, Epic Games and Warby Parker.  Prior to Pixly, Sheppard served as Senior Growth Marketer at Wavely, where he coordinated a team to overhaul the company’s marketing funnel and product tracking integration. Earlier he was Head of …

Dmitri Kazanski is charged with innovating the company's ad stack technology.