Cascarina will focus on the agency's AI capabilities and lead the creative team.

Marne Franklin's charge is to enhance social and retail marketing capabilities.

Healthcare marketing specialist AbelsonTaylor Group has appointed Elise Pietracatella as Planning Director.  She joins AbelsonTaylor Group following her work as an independent marketing and strategy consultant, where she led planning-focused brand strategy across immunology, oncology, and payer audiences. Prior to that, she held senior leadership roles at Heartbeat, Medisafe, and Twill, and spent more than a decade at Saatchi Wellness and FCB Health.  

Chicago-based Schafer Condon Carter (SCC) has hired Liam Boyle as Chief Growth Officer, a new role at the agency. He will report to agency President and CEO, Ben Behrman.  Previously he led growth and new business at Bader Rutter across B2B2C sectors including food and beverage, agriculture, pet care and manufacturing. Earlier, he served at Edelman, The Sound, Omnicom, and The Escape Pod Group.   At SCC, he will lead …

The influencer-marketing agency has a host of new talent.

  Stagwell has appointed Lena Petersen Chief Brand and Communications Officer. She succeeds Beth Sidhu, who is shifting to CEO at the company’s sports marketing unit Sport Beach.    Petersen will lead Stagwell’s Brand and Communications team, driving the firm’s brand identity, amplifying executive visibility, and more. She will report to Mark Penn, Chairman and CEO of Stagwell.  

Co-founders Graham Douglas is CEO and Spencer LaVallee is CCO.

The creative duo will oversee the team and bring in new business.

The new hire's charge is to oversee the agency's continued evolution.

Cleland will drive cultural relevance for brands at the Toronto agency.